“There’s no such thing as a free lunch. Someone is paying first…”

“There’s no such thing as a free lunch.
Someone is paying first,
then the diner pay later – a lot more.
But it works. It’s called lose-win-win.”
~ Robert
Chaen, the Creator of Dragon CEO

A FREE lunch works.
It’s called Lose-Win-Win.
i.e. I lose-you win-I always win.

Good marketers, casinos, and food outlets know this basic human trait.
First the outlet lose by giving away free lunches for those who are willingly tempted.
Then the willing diner wins as he or she enjoys a 100% satisfying free lunch.
While eating the diner couldn’t resist buying items from the outlet, the outlet or the house (casino) ALWAYS WINS.

Actually for casinos, they offer a FREE Hotel stay instead.
The hotel guest stays and lose thousands $$$ happily, and with the eternal hope that he will win big next time, or the next time.

The pro gamblers after paying heavy “tuition fees”, finally are so disciplined that they can win against all odds. It’s a hate-love relationship but both need each other. Why?

Because the winner pro gamblers or big lottery winners bring eternal hope, fantasy, admiration from the 99.9% majority of loser gamblers.

Humans love free lunches, cash incentives, and angpows from their parents, relatives, bosses, partners, BFFs, BF, sugar daddies, suppliers, casinos, and politicians. All are willing parties. It makes the world go round.

Some people even bargain with the Devil (like Darth Vader to save his beloved wife), or with God (I do this sacrifice or donation, if God grant me my wish first).

It’s true humans need God the most when they are in deep trouble. When things are good, humans forget God. Then Karma hits them again, and they pray to God again.

So at Dragon CEO, I actually give away a full 5-Star Buffet Dinner in the form of a US$2,000 2 day PowerWorkshop with 2 free lunches thrown in. It is NOT a free preview like other cheapskate management gurus. Once you have tasted the powerworkshop, you’ll want to learn about other Dragon CEO tools and you want to open big doors of opportunities in Movsha network

~ By Dragon CEO Creator Robert Chaen

Free Lunch is a concept in Dragon CEO Certification.
Read more >> http://www.changeu.co/dragon-ceo-certification.html

Read more about Movsha Life-Changing Connections & Ideas >>
http://www.changeu.co/movsha.html

A Lawyer complicates life and business

A Lawyer complicates life and business.

Know WHEN to use and when not to use a Lawyer, especially in Divorce, Marketing, Business and Branding.

Lawyers use the client’s official name in every legal document.
Marketers use the client’s stage/business/performance name instead of a “Loser” name like Georgios Kyriacos Panayiotou (George Michael), or Ralph Lifshitz (Ralph Lauren).

Lawyers take the hardline approach to take as much from the client’s spouse. Bottom line the divorcees are losers and the lawyers are the big winners.
Marketers take the less heartless softline approach and believe in goodwill, compromise. It is best to appeal to the heart for compassion in custody and possessions.

Lawyers want to patent, copyright, and trademark everything.
Marketers want the brand to go viral as the market leader and a brand leader has many followers and copycats.

Lawyers want every terms and conditions, rigid clauses signed on every page. For them a business contract is to cover the ass in all ways possible.
Marketers wants maximum flexibility to break the rules if necessary even if it is counter-intuitive. For them a gentleman’s verbal agreement and integrity is much more important than the written contract which can be disputed and deliberately misinterpreted by another lawyer.

If Lawyers are copywriters, the headline will be more than 6 words, factual, with the brand name prominently mentioned.
Marketing copywriters know the headline is 80% of the power of the ad, and will write the most important USP (Unique Selling Proposition) into the headline and slogan, usually with no mention of the brand except subtly maybe in the subheadline, and the bottom line call to action. Marketers sell the sizzle (benefits), not the steak (features).
_________________________________________

* One of many Life-Changing Principles coached in the DragonCEO Certification, offered publicly for the first time in Malaysia on 22 & 23 FEBRUARY 2017.

THINK-SPEAK-STRATEGIZE like the Next Top CEO.
Regardless of job function, a C-Level/Middle Manager, or a Public figure you will learn strategies and insights about HOW great companies are run and lead, and an eye-opener on how to be mega-successful in life.

Click here to know more and register >>
https://goo.gl/k8pshQ

The first 5 enrollment will be at 66% off standard rates.