Tony Fernandes, the PR Opportunist: a Costly Lesson in Integrity

Tony Fernandes - thief

Tony Fernandes, the PR Opportunist: a Costly Lesson in Integrity
By Robert Chaen

 

“He who holds the ladder is as bad as the thief (proverb)”.

As Malaysians we are very disappointed with Tony Fernandes.
The Rakyat (citizen) doesn’t respect people who support and protect a kleptocrat who allegedly stole US$4.5b. This is an integrity issue.

Tony Fernandes is covering his ass with his recent PR video because he has angered many Malaysians and AirAsia customers. He is just a clever and savvy businessman who sees a PR opportunity to regain customers and stock-price, and regain his broken reputation and public trust.

Watch Tony Fernandes video

Fernandes said “the video which I felt was fairly neutral and factual”.
How is it neutral and factual when he publicly supported a kleptocrat, went way overboard by redecorating a plane with full Barisan Nasional GE14 slogan livery and changed the cabin crew’s uniform to blue (the color for BN). He also knew all the media will report on this nationwide. It was political.

This was definitely set up to influence voters for Najib. Who knows how many last minute undecided voters were influenced by Fernandes’ campaigning for Najib.

Image result for tony fernandes najib plane livery
Najib Razak and Tony Fernandes in front of AirAsia plane with full Barisan Nasional GE14 slogan livery on 7 May 2018 (2 days before GE14 on 9 May 2018)
Image result for tony fernandes najib plane livery
AirAsia cabin crew’s uniform for the first time was changed from red to blue (the colour for Barisan Nasional)


AirAsia has an extremely strict written clause in its staff contract that disallowed them from campaigning for any political party. As CEO of AirAsia he had breached AirAsia own SOP HR policy where the uniform of the cabin crew should not be used for any party’s political campaign.

Fernandes has every right to vote for whoever he wants – but not openly campaigning for political parties under the AirAsia umbrella, wearing AirAsia logo, cap, or uniform.

Before this, Fernandes was one of the most admired Malaysian CEOs but this big blunder will haunt him for a long time.

He is not as innocent and sincere as he portrays.
He did not walk his talk.

Cowgate
Fernandes campaigning for corruption-tainted Shahrizat Abdul Jalil in GE 2008

He campaigned for corruption-tainted Shahrizat Abdul Jalil in GE 2008 and Raja Nong Chik in GE 2013 in Lembah Pantai Constituency against Nurul Izzah Anwar (opposition leader Anwar Ibrahim’s daughter).

 

Image result for fernandes and liow bentong
Fernandes played badminton and openly supported the Bentong MP, Liow Tiong La (Head of MCA) in 2 May 2018


He played badminton and openly supported the Bentong MP, Liow Tiong La (Head of MCA) in 2 May 2018. This was 10 years of consistent ‘misjudgment’ campaigning for political parties by Fernandes – against AirAsia’s HR policy.

Fernandes paid glowing tribute to the leadership of Datuk Seri Najib Razak and named him “Father of Low Cost Air Travel” (28 February 2018). He ‘campaigned’ for Najib WEEKS before the GE14 date was announced and before AAX chairman Rafidah spoke up against Najib and BN, and supported Mahathir and the then opposition.

Image result for tony fernandes najib plane livery
Tony Fernandes and Kamarudin Meranun ‘campaigning’ for Najib (28 Feb. 2018) many weeks before GE14 date was announced and before AAX chairman Rafidah spoke up for the opposition and Mahathir.


‘He had no choice’. I don’t buy that argument.

The following Malaysians and foreigners had been banned, jailed, persecuted, sacked, humiliated, business lost or closed down, and heavily pressured by a tyrannical and kleptocratic government for standing for their principles and against kleptocracy:
Jahabar Sadiq (Editor of defunct The Malaysian Insider; all 56 staff lost their jobs because MCMC banned access to their website), Clare Rewcastle Brown (Editor of Sarawak Report was a key catalyst who spend countless months exposing Najib & Taib Mahmud – without any pay; her website was banned in Malaysia), Xavier Justo (jailed for more than 1 year in Thailand), Zunar, Lim Guan Eng, Anwar Ibrahim, Lim Kit Siang, Muhyiddin Yassin (sacked as DPM), Adam Adli, Fahmi Reza, Maria Chin, Rafizi Ramli, Tony Pua (dozen others with passport banned), Robert Kuok, countless unnamed and unsung heroes who had hardly any social status but principles. Many lost their jobs, and some lost nearly everything.

The unsung heroes all had a CHOICE.
They stood up for their principles but got punished severely as a result of their stand in life.

Tony Fernandes, your principles and integrity should be bigger than your ‘AsiaAsia baby’, job, and money.

If Fernandes was really threatened by Mavcom to cancel additional flights on election day and was threatened to sack the AAX chairman Rafidah, he should have revealed to the media and the public would have risen up to defend Fernandes from being threatened.
[update on 16.05.2018: Mavcom made a police report that they did not threaten with GE14 additional flight cancellation; Fernandes and AA have still not given any proof but instead declared there is no need for Mavcom. Someone is lying, and you know who]

By most analytical surveys, he bet Najib Razak would win big so he supported Najib publicly to curry favors from the government later.

When Tun Dr Mahathir won, he immediately switched tune like his Tune Talk (sorry for the pun), and dumped Najib.

He even exaggerated “it is still the happiest moment of my life that we have a new Malaysia.” Really? I thought his wedding last year was the happiest moment of his life. Rather it is more like this is still his biggest mistake of his life that he went against the building of a new Malaysia.

His whole body language, slip of tongue, and tone of voice in the video betrayed his sincerity. His video appeared to be more of a justification and PR soft sell, rather than an apology. Had Najib won, I seriously doubt he would have made this apology.

The reality is Tony Fernandes was a huge sell-out in the biggest moment of modern Malaysian history. He did not buckled. He knew exactly what he was doing. He did not own up but choose to justify his actions. He was covering his ass with his apology video.

He will soon be a cheerleader for Tun Dr Mahathir and PH, because he wants to curry favors and approvals from the new government (now that’s nothing wrong with that – one needs to work with the government of the day. But here we are talking about integrity and supporting a kleptocrat). Hopefully all are forgotten in time. Fernandes is after all a PR opportunist.

In the future PR experts will be evaluating Fernandes’ 2 videos whether it was a PR disaster, or not; and how many people would actually believe his political spin and BS. Eventually Malaysians will forget and probably forgive Fernandes and fly AirAsia. But for now, Fernandes will feel the wrath of the Rakyat. And he will have to live with this black mark for the rest of his life.

He should have own up the truth, come clean, stop the BS, and move on. I hope Fernandes, supporters and collaborators of kleptocrats and tyrants will learn from the costly lesson in integrity.

People who don't do anything about it

“The world is a dangerous place to live, not because of the people who are evil, but because of the people who don’t do anything about it.” (author unknown)

I wish Fernandes and Malaysians all the best in the new Malaysia era. After all, Malaysia now need every willing body including Tony Fernandes to re-build the new Malaysia Boleh.

#IAmMalaysian


Robert Chaen is the CEO of ChangeU, a thinker, speaker, strategist, writer and whisperer of truth  Blog, Website,

NOTE: The views expressed are those of the author and do not necessarily reflect those of ChangeU, its subsidiaries, staff, graduates, and affiliates.

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Published on 14 May 2018.
Updated on 22 May 2018.
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2017 Salary Ranges of Job Role and Function Across Industries in Malaysia

2017 Salary Ranges of Job Role and Function Across Industries in Malaysia
By Jobstreet Malaysia

New Straits Times reported a survey conducted by Grant Thornton International Business Report (IBR) showing that more businesses in Malaysia are expecting employee salaries to increase over the next 12 months, compared to last year.

“Eighty-six per cent of businesses are expecting to offer salary increments for their employees for the year ahead, as compared to 78 per cent in the third quarter of 2016 (3Q16),” said Country Managing Partner Datuk Narendra Kumar Jasani.

Malaysia also has the highest proportion of businesses in the Asean region expecting to offer employees a pay rise in next 12 months.

Jobstreet Malaysia shared a document showing the average salary an employee can be expected to pay according to their industry and role. We extracted the results from the Central region as that is where most Klang Valley people are located as well as focusing on the top industries from Malaysia under each main field.

Accounting/Finance

Image Credit: yycadvisors.com
Industry Role Salary Range (RM)
Accounting / Audit / Tax Services Senior Manager 10444–15911
Manager 5397–7830
Senior Executive 3088–4637
Junior Executive 2194–3243
Entry Level 1838–2649
Banking/Financial Services Senior Manager 9896–14724
Manager 5550–8673
Senior Executive 3570–5506
Junior Executive 2629–3959
Entry Level 2124–2966
Advertising / Marketing / Promotion / PR Senior Manager 11000–15800
Manager 5918–8041
Senior Executive 3353–4692
Junior Executive 2399–3321
Entry Level 1856–2800
Consulting (Business & Management) Senior Manager 10275–15858
Manager 5735–8778
Senior Executive 3439–5132
Junior Executive 2410–3411
Entry Level 2022–2919
Insurance Senior Manager 10414–14441
Manager 4875–7300
Senior Executive 3483–5264
Junior Executive 2504–3735
Entry Level 2037–3161
Stockbroking / Securities Senior Manager 8883–13009
Manager 5397–7830
Senior Executive 3088–4637
Junior Executive 2194–3243
Entry Level 1838–2649

Admin/HR

Image Credit: hrinasia.com
Industry Role Salary Range (RM)
Accounting / Audit / Tax Services Senior Manager 10250–16500
Manager 5286–7329
Senior Executive 3092–4547
Junior Executive 2179–3151
Entry Level 1700–2533
Banking/Financial Services Senior Manager 11776–17552
Manager 6373–9318
Senior Executive 3493–5285
Junior Executive 2335–3459
Entry Level 1672–2353
Advertising / Marketing / Promotion / PR Senior Manager 11667–16333
Manager 4919–7052
Senior Executive 3079–4400
Junior Executive 2148–2997
Entry Level 1661–2386
Call Center / IT-Enabled Services / BPO Senior Manager 5500–8067
Manager 5967–8913
Senior Executive 3565–5071
Junior Executive 2471–3381
Entry Level 1808–2327
Education Senior Manager 8353–11837
Manager 5165–7677
Senior Executive 3395–5053
Junior Executive 2224–3222
Entry Level 1746–2496
Government / Defence Senior Manager 11180–17200
Manager 5962–9194
Senior Executive 4257–6311
Junior Executive 2590–3841
Entry Level 1914–2575
Non-Profit Organisation / Social Services / NGO Senior Manager 5167–8000
Manager 3938–5500
Senior Executive 3083–4248
Junior Executive 2132–2946
Entry Level 1916–2637
Telecommunication Senior Manager 10500–15400
Manager 5606–7881
Senior Executive 3587–5305
Junior Executive 2386–3406
Entry Level 1706–2354

Arts/Media/Comm

Image Credit: eduspiral.com
Industry Role Salary Range (RM)
Advertising / Marketing / Promotion / PR Senior Manager 6516–9413
Manager 4500–6575
Senior Executive 3166–4732
Junior Executive 2329–3355
Entry Level 2042–2969
Arts / Design / Fashion Senior Manager 6500–8300
Manager 3938–6288
Senior Executive 2968–4516
Junior Executive 2179–3265
Entry Level 1790–2534
Computer / Information Technology (Software) Senior Manager 9500–11500
Manager 5220–8300
Senior Executive 3409–5501
Junior Executive 2490–3724
Entry Level 2170–3189
Entertainment / Media Senior Manager 11250–15000
Manager 5496–7836
Senior Executive 3322–4763
Junior Executive 2398–3392
Entry Level 1826–2474
Exhibitions / Event management / MICE Senior Manager 6833–9533
Manager 4962–6677
Senior Executive 2953–4668
Junior Executive 2237–3250
Entry Level 2140–2810
Printing / Publishing Senior Manager 5750–9800
Manager 5071–8000
Senior Executive 2796–4161
Junior Executive 2176–3132
Entry Level 1850–2435
Non-Profit Organisation / Social Services / NGO Senior Manager 13500–19000
Manager 4302–6626
Senior Executive 3191–4418
Junior Executive 2277–3322

Building/Construction

Image Credit: epochtimes.com
Industry Role Salary Range (RM)
Architectural Services / Interior Designing Senior Manager 7632–10824
Manager 5302–7627
Senior Executive 3565–5548
Junior Executive 2329–3355
Entry Level 1982–2938
Construction / Building / Engineering Senior Manager 10893–16649
Manager 6393–9533
Senior Executive 4516–5833
Junior Executive 2179–3265
Entry Level 2108–3185
Manufacturing / Production Senior Manager 9833–16667
Manager 6200–9597
Senior Executive 3468–5173
Junior Executive 2490–3724
Entry Level 2039–2750
Property / Real Estate Senior Manager 10824–16412
Manager 6286–9455
Senior Executive 3774–5740
Junior Executive 2398–3392
Utilities / Power Senior Manager 6167–9933
Manager 5870–8690
Senior Executive 3044–4656
Junior Executive 2237–3250

Computer/IT

Image Credit: easyuni.com
Industry Role Salary Range (RM)
Advertising / Marketing / Promotion / PR Senior Manager 12150–15500
Manager 6757–8771
Senior Executive 4486–7078
Junior Executive 2892–4297
Entry Level 2055–2936
Computer / Information Technology (Hardware) Senior Manager 9862–14446
Manager 5913–8745
Senior Executive 4750–7136
Junior Executive 2768–4224
Entry Level 1892–2686
Computer / Information Technology (Software) Senior Manager 11491–16836
Manager 7144–10554
Senior Executive 4813–7608
Junior Executive 3064–4877
Entry Level 2476–3722
Consulting (IT, Science, Engineering & Technical) Senior Manager 12960–18011
Manager 7936–11917
Senior Executive 5109–7908
Junior Executive 3087–4682
Entry Level 2320–3306
Manufacturing / Production Senior Manager 12500–17470
Manager 6483–9570
Senior Executive 4720–6994
Junior Executive 2613–3797
Entry Level 2090–3070
Retail / Merchandise Senior Manager 7143–10486
Manager 5869–8761
Senior Executive 3712–5735
Junior Executive 2566–3605
Entry Level 1850–2671

Education/Training

Image Credit: teachers-media.com
Industry Role Salary Range (RM)
Banking / Financial Services Senior Manager 6667–10333
Manager 6500–9317
Senior Executive 3500–5199
Junior Executive 2933–4150
Entry Level 2333–4367
Call Center / IT-Enabled Services / BPO Senior Manager 7100–10550
Manager 5667–8389
Senior Executive 3688–5688
Junior Executive 2608–3683
Consulting (Business & Management) Senior Manager 6250–10250
Manager 5227–8282
Senior Executive 3520–5480
Junior Executive 2312–3312
Entry Level 1833–3167
Education Senior Manager 6777–10281
Manager 5004–7682
Senior Executive 3339–5340
Junior Executive 2275–3486
Entry Level 1689–2533
Insurance Senior Manager 8500–11500
Manager 5943–9571
Senior Executive 3354–5231
Junior Executive 2630–4120

Engineering

Image Credit: freemalaysiatoday.com
Industry Role Salary Range (RM)
Aerospace / Aviation / Airline Senior Manager 10750–17500
Manager 7800–11025
Senior Executive 4433–6500
Junior Executive 2830–4185
Entry Level 1936–2914
Construction / Building / Engineering Senior Manager 10883–17267
Manager 6537–10058
Senior Executive 3955–6202
Junior Executive 2584–3835
Entry Level 1899–2924
Consulting (IT, Science, Engineering & Technical) Senior Manager 8250–11000
Manager 6882–10500
Senior Executive 3520–5480
Junior Executive 2403–3715
Entry Level 2217–3413
Electrical & Electronics Senior Manager 10125–14375
Manager 5847–8460
Senior Executive 3547–5293
Junior Executive 2481–3663
Entry Level 1872–2674
Heavy Industrial / Machinery / Equipment Senior Manager 7560–10400
Manager 5411–7738
Senior Executive 3693–5583
Junior Executive 2389–3755
Entry Level 1825–2849
Mining Senior Manager 12333–17133
Junior Executive 2467–3500
Oil / Gas / Petroleum Senior Manager 11909–16600
Manager 8598–12988
Senior Executive 5746–8868
Junior Executive 3008–4572
Entry Level 2543–3754
Utilities / Power Senior Manager 10214–14857
Manager 5317–8501
Senior Executive 4042–6597
Junior Executive 2447–4233
Entry Level 1961–3311

Healthcare

Image Credit: expatfinder.com
Industry Role Salary Range (RM)
BioTechnology / Pharmaceutical / Clinical research Manager 5300–7100
Senior Executive 4150–7300
Junior Executive 2343–3571
Entry Level 1900–2600
Education Manager 4375–6350
Senior Executive 3391–5344
Junior Executive 1917–2900
Entry Level 1410–2122
Healthcare / Medical Senior Manager 10579–15426
Manager 5934–8651
Senior Executive 4155–6144
Junior Executive 2304–3481
Entry Level 1886–2832
Non-Profit Organisation / Social Services / NGO Manager 3133–4500
Senior Executive 3543–4943
Junior Executive 2100–3012
Entry Level 1363–2250
Retail / Merchandise Manager 5100–7280
Senior Executive 5660–7900
Junior Executive 2992 4492
ALSO READ

RM1Mil Of Prizes In Hand, These M’sian SMEs Can Now Take The Expansion Route Seriously

Hotel/Restaurant

Image Credit: flickrhivemind.net
Industry Role Salary Range (RM)
Entertainment / Media Manager 2900–4325
Junior Executive 1886–2800
Food & Beverage / Catering / Restaurant Senior Manager 7111–10057
Manager 3462–5098
Senior Executive 2588–3857
Junior Executive 1979–2928
Entry Level 1408–1938
Hotel / Hospitality Senior Manager 7000–10142
Manager 4027–5641
Senior Executive 3041–4218
Junior Executive 2042–2891
Entry Level 1439–1938
Retail / Merchandise Manager 3182–4645
Senior Executive 2478–3644
Junior Executive 1760–2510
Entry Level 1367–1683
Travel / Tourism Senior Manager 5500–7817
Manager 3973–5527
Senior Executive 2763–3843
Junior Executive 2013–2842
Entry Level 1342–1733

Manufacturing

Image Credit: britonems.co.uk
Industry Role Salary Range (RM)
Agricultural / Plantation / Poultry / Fisheries Senior Manager 8500–11500
Manager 6175–8900
Senior Executive 3330–5060
Junior Executive 2186–3032
Automobile / Automotive Ancillary / Vehicle Manager 5504–8732
Senior Executive 3247–4879
Junior Executive 2349–3540
Entry Level 1684–2488
Consumer Products / FMCG Senior Manager 12900–16750
Manager 5697–7957
Senior Executive 3635–5181
Junior Executive 2436–3499
Entry Level 1663–2413
Repair & Maintenance Services Manager 5300–7400
Senior Executive 2824–4119
Junior Executive 2009–2982
Entry Level 1629–2314
Wood / Fibre / Paper Manager 5375–7625
Senior Executive 3129–5143
Junior Executive 2550–3550
Entry Level 1867–2500

Sales/Marketing

Image Credit: thestar.com.my
Industry Role Salary Range (RM)
Advertising / Marketing / Promotion / PR Senior Manager 9773–13673
Manager 4815–6990
Senior Executive 3176–4979
Junior Executive 2455–3613
Entry Level 2304–3703
Banking / Financial Services Senior Manager 8618–11936
Manager 4908–7605
Senior Executive 2972–4778
Junior Executive 2229–3563
Entry Level 2175–3588
Food & Beverage / Catering / Restaurant Senior Manager 10500–15533
Manager 4804–7151
Senior Executive 3205–4573
Junior Executive 2378–3374
Entry Level 1796–2617
General & Wholesale Trading Senior Manager 9250–13400
Manager 4675–7179
Senior Executive 2992–4633
Junior Executive 2396–3586
Entry Level 2005–3155
Insurance Senior Manager 9541–14429
Manager 5578–8243
Senior Executive 3430–5111
Junior Executive 2588–4195
Law / Legal Manager 4667–6200
Senior Executive 3117–4367
Junior Executive 2525–3925

Sciences

Image Credit: penangmonthly.com
Industry Role Salary Range (RM)
Agricultural / Plantation / Poultry / Fisheries Senior Manager 11091–17636
Manager 5827–8708
Senior Executive 4112–6082
Junior Executive 2454–3623
Entry Level 1818–2445
BioTechnology / Pharmaceutical / Clinical research Senior Manager 12500–18100
Manager 4900–7700
Senior Executive 2890–4280
Junior Executive 2387–3516
Entry Level 1714–2343
Consumer Products / FMCG Manager 5500–7538
Senior Executive 3874–5958
Junior Executive 2562–3803
Entry Level 1625–2275
Healthcare / Medical Manager 4025–6488
Senior Executive 3306–5341
Junior Executive 2338–3456
Entry Level 1918–2755
Manufacturing / Production Senior Manager 8500–12250
Manager 5031–7056
Senior Executive 3175–4507
Junior Executive 2289–3265
Entry Level 1723–2510

Services

Image Credit: fmclithium.com
Industry Role Salary Range (RM)
Banking / Financial Services Senior Manager 10039–13917
Manager 5438–8515
Senior Executive 3302–4860
Junior Executive 2386–3319
Entry Level 2134–2782
Call Center / IT-Enabled Services / BPO Senior Manager 9000–13100
Manager 5558–7897
Senior Executive 2890–4280
Junior Executive 2592–3548
Entry Level 2258–3044
Environment / Health / Safety Manager 3700–5800
Senior Executive 3883–5750
Junior Executive 1885–2838
Grooming / Beauty / Fitness Senior Manager 11000–15001
Manager 4263–6571
Senior Executive 3073–4651
Junior Executive 2196–3536
Entry Level 1749–2875
Security / Law Enforcement Senior Manager 9400–12800
Manager 3929–5757
Senior Executive 3500–5433
Junior Executive 1781–2650
Entry Level 1543–2025
Telecommunication Senior Manager 8900–12660
Manager 5869–8704
Senior Executive 3738–5640
Junior Executive 2476–3628
Entry Level 1929–2649

For a more comprehensive list covering various regions and industries, you can click here to see the full brochure from Jobstreet Malaysia.
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“There’s no such thing as a free lunch. Someone is paying first…”

“There’s no such thing as a free lunch.
Someone is paying first,
then the diner pay later – a lot more.
But it works. It’s called lose-win-win.”
~ Robert
Chaen, the Creator of Dragon CEO

A FREE lunch works.
It’s called Lose-Win-Win.
i.e. I lose-you win-I always win.

Good marketers, casinos, and food outlets know this basic human trait.
First the outlet lose by giving away free lunches for those who are willingly tempted.
Then the willing diner wins as he or she enjoys a 100% satisfying free lunch.
While eating the diner couldn’t resist buying items from the outlet, the outlet or the house (casino) ALWAYS WINS.

Actually for casinos, they offer a FREE Hotel stay instead.
The hotel guest stays and lose thousands $$$ happily, and with the eternal hope that he will win big next time, or the next time.

The pro gamblers after paying heavy “tuition fees”, finally are so disciplined that they can win against all odds. It’s a hate-love relationship but both need each other. Why?

Because the winner pro gamblers or big lottery winners bring eternal hope, fantasy, admiration from the 99.9% majority of loser gamblers.

Humans love free lunches, cash incentives, and angpows from their parents, relatives, bosses, partners, BFFs, BF, sugar daddies, suppliers, casinos, and politicians. All are willing parties. It makes the world go round.

Some people even bargain with the Devil (like Darth Vader to save his beloved wife), or with God (I do this sacrifice or donation, if God grant me my wish first).

It’s true humans need God the most when they are in deep trouble. When things are good, humans forget God. Then Karma hits them again, and they pray to God again.

So at Dragon CEO, I actually give away a full 5-Star Buffet Dinner in the form of a US$2,000 2 day PowerWorkshop with 2 free lunches thrown in. It is NOT a free preview like other cheapskate management gurus. Once you have tasted the powerworkshop, you’ll want to learn about other Dragon CEO tools and you want to open big doors of opportunities in Movsha network

~ By Dragon CEO Creator Robert Chaen

Free Lunch is a concept in Dragon CEO Certification.
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Famous Jewish-American Businesspeople & Entertainers

Movsha Acknowledges Jewish-Americans’ Movers & Shakers Contributions to the World.

Famous Jewish-American Businesspeople:

Sheldon Adelson, owner of Las Vegas casinos Venetian and Sands Casino
Beny Alagem, Israeli-American founder of Packard Bell
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Sergey Brin, co-founder of Google

Lillian Cahn, co-founder of Coach
Harry Cohn, co-founder of Columbia Pictures

Kenneth Cole, founder of Kenneth Cole Productions
Nathan Cummings, founder of Sara Lee Corporation
Michael Dell, founder, Chairman and CEO of Dell
Michael Eisner, Former CEO of Disney
Lawrence Ellison, founder of Oracle Corporation

Max Factor, founder of the company which bears his name
Donald & Doris Fisher, co-founders of The Gap
William Fox, founder of Fox Film Corporation
Ken Goldman, CFO of Yahoo!

Alan Greenspan, former Federal Reserve Chairman
Andrew Grove, Former COO, Chairman and CEO (1st) of Intel

Ruth Handler, President of Mattel Inc. and inventor of the Barbie doll
Bob Iger, CEO and Chairman of The Walt Disney Company
Jan Koum, Ukrainian-American co-founder and CEO of WhatsApp

Calvin Klein, founder and CEO of Calvin Klein
Jared Kushner, New York-based real estate entrepreneur and newspaper publisher, Sr Advisor to Pres. Trump

Michael Kors, founder, director and CCO of Michael Kors
Carl Laemmle, co-founder of Universal Pictures

Estée Lauder, founder of the company which bears her name
Ralph Lauren, founder of Polo Ralph Lauren
Sandy Lerner, co-founder of Cisco Systems
Gerald Levin, Time Warner, CEO of HBO

Paul Marciano, co-founder of GUESS
Bernard Marcus, co-founder of Home Depot
Louis B. Mayer, founder of Metro-Goldwyn-Mayer

Michael Milken, financier, junk-bond specialist
Adolph Ochs, New York Times
Isaac Perlmutter, CEO of Marvel Entertainment
Jay Pritzker, co-founder of Hyatt Corporation
Sumner Redstone, chairman of CBS and Viacom

William Rosenberg, Founder of Dunkin’ Donuts
Steve Ross, Founder and CEO of Time Warner

David René de Rothschild, current chairman of Rothschild; the Rothschild family
Howard Schultz, Chairman and CEO of Starbucks Coffee
Dan Schulman, President and CEO of PayPal, Chairman of Symantec
Isadore Sharp, Founder and Chairman of Four Seasons Hotels and Resorts

George Soros, Wall Street investor and foreign currency speculator
Steven Spielberg, director, co-founder of DreamWorks

Isidor Straus, co-owner of Macy’s department store
Levi Strauss, founder of Levi Strauss & Co. clothing company
Ivanka Trump, Executive Vice President of Development & Acquisitions at the Trump Org
Warner Brothers Studios
Bob Weinstein, co-founder of Miramax
Jeff Weiner, CEO of Linkedin
Susan Wojcicki, CEO of YouTube
Steve Wynn, Las Vegas casino owner
Mark Zuckerberg, co-founder and CEO of Facebook

Mortimer Zuckerman, publisher of U.S. News and World Report and New York Daily News
Adolph Zukor, co-founder of Paramount Pictures

List of Jewish-American Entertainers

1980s
Zac Efron (born 1987), film/TV actor (Efron’s paternal grandfather was Jewish, and Efron has referred to himself as Jewish)
Joseph Gordon-Levitt (born 1981), film/TV actor
Jake Gyllenhaal (born 1980), film actor (Brokeback Mountain)[
Scarlett Johansson (born 1984), film actress
Mila Kunis (born 1983), TV actress (That ’70s Show, Family Guy)
Adam Lambert (born 1982), singer and runner-up on “American Idol”
Shia LaBeouf (born 1986), TV/film actor (Even Stevens, Holes, Disturbia, Transformers)
Natalie Portman (born 1981), Israeli-born film actor (V for Vendetta)
Aubrey “Drake” Graham (born 1986), actor, singer, and rapper (Jewish mother)

1970s
David Arquette (born 1971), film actor
Amber Benson (born 1977), actress (Buffy the Vampire Slayer
Adam Brody (born 1979), actor (The O.C.)
James Franco (born 1978), film actor (James Dean, Spider-Man)
Sarah Michelle Gellar (born 1977), actress, writer, director, film maker, comedian, singer (Buffy Summers)
Seth Green (born 1974), actor, writer, and TV producer
Maggie Gyllenhaal (born 1977), Golden Globe-nominated actress
Kate Hudson (born 1979), film actress (Almost Famous, How to Lose a Guy in 10 Days)
Adam Levine (born 1979), musician (Maroon 5)
Gwyneth Paltrow (born 1972), actress and singer
Joaquin Phoenix (born Joaquin Bottom, 1974–), film actor (Walk the Line)
River Phoenix (born River Bottom, 1970–1993), film actor
Pink (born Alecia Moore, 1979–), singer and actress
Winona Ryder (born Winona Horowitz, 1971–), film actress
Alicia Silverstone (born 1976), actress and former fashion model (Clueless, Batman and Robin)
Tori Spelling (born 1973), actress (Beverly Hills 90210

1960s
Paula Abdul (born 1962), singer, songwriter, record producer, actress, dancer, and choreographer
Patricia Arquette (born 1968), Golden Globe-nominated actress
Hank Azaria (born 1964), film/TV actor, director, comedian, and voice artist
Jack Black (born 1969), film actor and musician
Matthew Broderick (born 1962), film and stage actor (Ferris Bueller’s Day Off, The Producers)
Robert Downey Jr. (born 1965), actor and musician (Iron Man)
David Duchovny (born 1960), film/TV actor (The X-Files)
Melissa Gilbert (born 1964), former child actress, two terms as president of Screen Actors Guild
Lisa Kudrow (born 1963), actress (Friends)
Jennifer Jason Leigh (born 1962), Hollywood film actress (Fast Times at Ridgemont High)
Julia Louis-Dreyfus (born 1961), actress (Seinfeld)
Julianna Margulies (born 1966), film/TV actress (ER)
Debra Messing (born 1968), actress (Will & Grace)
Sarah Jessica Parker (born 1965), Golden Globe, Emmy-winning actress
Sean Penn (born 1960), film actor (Mystic River, Milk)
Adam Sandler (born 1966), actor, stand-up comedian, screenwriter, producer, and musician
Rob Schneider (born 1963), actor, comedian, and screenwriter
David Schwimmer (born 1966), Emmy-nominated actor and director (Friends)
Kyra Sedgwick (born 1965), Emmy-nominated actress
Jon Stewart (born Jonathan Stuart Leibowitz, 1962–), stand-up comedian, actor, author; host, head writer, and producer of The Daily Show
Ben Stiller (born 1965), Emmy Award-winning comedian, actor, and film director
Helen Hunt (born 1963), actress

1950s
Jason Alexander (born Jay Greenspan, 1959–), actor, comedian, writer, director
Ellen Barkin (born 1954), actress
Jamie Lee Curtis (born 1958), Golden Globe-winning film actress, writer of books for children
Carrie Fisher (born 1956), film actress, novelist (Star Wars)
Jeff Goldblum (born 1952), film actor
Bill Maher (born 1956)
Bob Saget (born 1956), actor, stand-up comedian, and game show host
Jerry Seinfeld (born 1954), comedian, actor, and writer
Jane Seymour (born Joyce Frankenberg, 1951–), English-born film/TV actress
Howard Stern (born 1954), radio/TV personality, media mogul, humorist, actor, and author
Debra Winger (born 1955), actress

1940s
James Caan (born 1940), film, stage, and TV actor (The Godfather)
Peter Coyote (born Rachmil Pinchus Ben Mosha Cohon, 1941–), actor and author
Billy Crystal (born 1948), actor, writer, producer, comedian, and film director (When Harry Met Sally…)
Larry David (born 1947), Emmy-winning writer, director, comedian, actor, producer, co-creator of Seinfeld, and creator of Curb Your Enthusiasm
Richard Dreyfuss (born 1947), actor (The Goodbye Girl)
Bob Dylan (born Robert Allen Zimmerman, 1941–), singer-songwriter, author, musician, and poet, also appeared in several films
Bob Einstein (born 1942), writer and comedian known as Super Dave
Donald Fagen (born 1948), musician, singer-songwriter, cultural critic, author, columnist, writer, and co-founder of the famous jazz-rock duo Steely Dan
Harrison Ford (born 1942), actor
Art Garfunkel (born 1941), singer and songwriter
Paul Michael Glaser (born 1943), actor (Starsky & Hutch)
Goldie Hawn (born 1945), film actress, director, and producer
Kevin Kline (born 1947), stage and film actor
Bette Midler (born 1945), singer, actress, and comedian, also known as The Divine Miss M
Lou Reed (1942-2013), musician, singer, and songwriter
Rob Reiner (born 1947), actor, director, producer, writer
Garry Shandling (born 1949), comedian and actor
Paul Simon (born 1941), singer, songwriter
Barbra Streisand (born 1942), two-time Academy Award-winning singer and actress
Henry Winkler (born 1945), actor, director, producer, and author (Happy Days)

Malaysian talents are easily distracted with too many ‘teh tarik’ sessions. Corporations reward meritocracy and productivity

KUALA LUMPUR: The hours Malaysians spend at work are not reflected in productivity, and this is one of the main reasons salaries remain stagnant, says a think tank.

In an interview with FMT, Asian Strategy and Leadership Institute (Asli) chief operating officer Ng Yeen Seen said wages in Malaysia had remained stagnant for many years.

She said wages were suppressed because of a reliance on low-skilled labour.

This reliance on low-skilled labour, which benefited business owners and kept wages down, led to a growing income disparity between the rich and the lower-income group.

This, she said, would eventually give rise to a host of other social problems such as higher unemployment rates.

The stagnant salary scale, she said, would also cause many to be unable to survive in urban cities, let alone save enough for retirement.

According to EPF statistics, some 89% of working Malaysians earn less than RM5,000 a month.

To resolve the problem of stagnant salaries, Ng said wages had to be increased but this was only possible if productivity increased.

“Malaysian talents are easily distracted. There are too many ‘teh tarik’ or ‘lepak’ sessions.

“And then there’s the time spent watching YouTube videos and on Facebook.

“It is very unproductive.”

Ng said this did not happen in developed countries, such as Australia and the United Kingdom, where she had worked in the past.

“In the UK, even though lunch breaks last for an hour, the employees in my office never took the full hour. We’d pick up a sandwich and coffee, and within 20 minutes, we’d be back at our desks.”

But Ng also noted that Malaysia’s corporate sector did not appreciate talent the way it should.

“Some companies really look after their workers but then many take their talents for granted. It works both ways. Employees need to show their worth and companies need to reward and appreciate them.”

Ng said when productivity was low, more of a company’s revenue ended up going to the company rather than the employees, and this was different from the situation in developed countries, where companies rewarded productivity.

When you have increased productivity, your costs actually go down. So in the long run, it is better to hire one good talent, who costs more in terms of salary than three cheaper workers who may not be as skilled and unproductive.”

Ng said the key to promoting productivity and attracting good talent was meritocracy.

“Organisations must make it clear that people are rewarded for good work rather than for race, religion or who they are.

“When you embrace meritocracy, productivity will follow.”

A Lawyer complicates life and business

A Lawyer complicates life and business.

Know WHEN to use and when not to use a Lawyer, especially in Divorce, Marketing, Business and Branding.

Lawyers use the client’s official name in every legal document.
Marketers use the client’s stage/business/performance name instead of a “Loser” name like Georgios Kyriacos Panayiotou (George Michael), or Ralph Lifshitz (Ralph Lauren).

Lawyers take the hardline approach to take as much from the client’s spouse. Bottom line the divorcees are losers and the lawyers are the big winners.
Marketers take the less heartless softline approach and believe in goodwill, compromise. It is best to appeal to the heart for compassion in custody and possessions.

Lawyers want to patent, copyright, and trademark everything.
Marketers want the brand to go viral as the market leader and a brand leader has many followers and copycats.

Lawyers want every terms and conditions, rigid clauses signed on every page. For them a business contract is to cover the ass in all ways possible.
Marketers wants maximum flexibility to break the rules if necessary even if it is counter-intuitive. For them a gentleman’s verbal agreement and integrity is much more important than the written contract which can be disputed and deliberately misinterpreted by another lawyer.

If Lawyers are copywriters, the headline will be more than 6 words, factual, with the brand name prominently mentioned.
Marketing copywriters know the headline is 80% of the power of the ad, and will write the most important USP (Unique Selling Proposition) into the headline and slogan, usually with no mention of the brand except subtly maybe in the subheadline, and the bottom line call to action. Marketers sell the sizzle (benefits), not the steak (features).
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* One of many Life-Changing Principles coached in the DragonCEO Certification, offered publicly for the first time in Malaysia on 22 & 23 FEBRUARY 2017.

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