The Difference Between Celebrity, Influencer and Mover & Shaker

A celebrity is someone who is famous, especially in areas of entertainment such as films, sport, music, or writing. In contrast, an influencer is a person who has the ability to influence potential buyers of a product or service by promoting or recommending them on social media.

The main difference between celebrity and influencer is that celebrities become famous through traditional channels such as television, radio and magazines while influencers become famous through social media platforms.  

Celebrities and influencers have a huge following on social media platforms, and many companies use them for promoting their products. This article looks at the difference between celebrity and influencer, especially in terms of promotion and marketing.

Who is a Celebrity

A celebrity is someone who is famous, especially in areas of entertainment such as films, sport, music, or writing. Actors, singers, sportsmen, TV anchors, famous politicians, novelists, are some examples of celebrities. Celebrities gain their fame and success because people admire their talent and enjoy their work.

Celebrity status is usually associated with wealth. According to Forbes, the highest-paid celebrities of 2019 include Taylor Swift, Kayne West, Kylie Jenner, Lionel Messi, Ed Sheeran, Canelo Alvarez, The Eagles, Cristiano Renaldo, Neymar and Dr Phil McGraw. Some celebrities also act as influencers (explained in the next section) and have huge fan followings in social media. Selena Gomez, Kim Kardashian, and Kylie Jenner are celebrity influencers on social media platforms. 

Who is an Influencer

An influencer is a person who has the ability to influence potential buyers of a product or service by promoting or recommending the items on social media. Influencers have built a reputation for their knowledge and expertise on a certain topic, and people look up to influencers to guide them with their decisions. Artists, athletes, pop culture stars, industry experts, thought leaders, bloggers, YouTubers and other content creators, and individuals with an impact on social media like Instagram and Facebook are some examples of influencers. The main two characteristic features of influencers is that

• They actively engage in a distinct niche and have a big following
• They have the power to influence the purchasing decisions of others

It is possible to categorize influencers into different groups according to different factors like their follow numbers, the content they post, and the level of influence.

Types of Influencers

Mega-influencers – These are influencers a vast number of following. They are generally considered to have more than 1 million followers on at least one social media platform. They are usually celebrities, and only major brands approach mega-influencers for advertising.

Macro-influencers – Macro-influencers have a lesser following than mega-influencers, typically between 40,000 – 1 million. This category usually includes B-grade celebrities and successful online experts who have built a vast following.

Micro-influencers – This category includes ordinary people who have become known for their expertise in some specialist niche. They usually have a 1,000 to 40,000 followers. Micro-influencers have a strong relationship with their followers and are known as opinion leaders on a specialist subject matter.

Nano-influencers – This is a relatively new category, including influencers with a small number of followers, typically less than 1,000. However, these influencers tend to be experts in a highly specialized field.

Difference Between Celebrity and Influencer

Definition

A celebrity is someone who is famous, especially in areas of entertainment such as films, sport, music, or writing. In contrast, an influencer is a person who has the ability to influence potential buyers of a product or service by promoting or recommending them on social media.

Fame

Celebrities become famous through traditional channels such as television, radio and magazines while influencers become famous through social media platforms. 

Following

Moreover, celebrities gain social media following because people admire their talent and enjoy their work in traditional media. Influencers gain their following in a particular niche by creating content relevant to that niche.

Relationship with Followers

Celebrities may seem distant and aloof while influencers are usually regular people and are relatable to the followers.

Type of Following

Generally, celebrities have a varied social media following, consisting of many age groups, income levels and geographic locations while influencers usually have a less varied following as they usually specialize in a niche.

Size of Following

Celebrities usually have a massive following while influencers have a lesser following.

Conclusion

The main difference between celebrity and influencer is that celebrities become famous through traditional channels such as television, radio and magazines while influencers become famous through social media platforms. In addition, celebrities have a bigger following than non-celebrity influencers. However, people tend to find non-celebrity influencers more relatable and less distant and aloof when compared to celebrities.

Reference:

1. “What Is an Influencer? – Social Media Influencers Defined.” Influencer Marketing Hub, 29 Feb. 2020, Available here.
2. “The Celebrity 100: The World’s Highest-Paid Entertainers 2019.” Forbes, Forbes Magazine, Available here.

Editor’s Note: Hasa’s article was published in pediaa.com on 23rd April, 2020.

#RobrenReview: 8 | 10

__________________________

A Mover and Shaker is a powerful person who initiates events and influences people, a person who is active or influential in some field of endeavor.

Where did the phrase mover and shaker come from?
The term “Movers and shakers” was coined by poet Arthur O’Shaughnessy in his 1874 poem Ode. and is commonly used to describe powerful and worldly individuals and groups and those who make great accomplishments. “Movers and Shakers” may also refer to: Movers & Shakers, a 1985 comedy movie.

The expression ‘movers and shakers’ is now most often applied to the rich and powerful in politics and business. In a year (2009) in which the movers and shakers of the financial world brought us to the brink of ruin, it is worth a thought as to who the original movers and shakers were.

A plausible guess is that it refers in board games like Snakes and Ladders; those have shaken dice, moves and winners and losers. However, as I’ve often had cause to mention, plausibility is the enemy of truth when it comes to explaining the origins of phrases. There’s no documentary evidence at all to link this expression to the playing of board games.

The public perception of the term began after the first performance of Sir Edward Elgar’s popular choral work The Music Makers, at the Birmingham Festival in October 1912. The work is a setting of Arthur O’Shaughnessy’s 1874 poem ‘Ode’, from his Music and Moonlight collection. In that poem, which singles out poets and musicians as the bards that guide lay thinking, O’Shaughnessy coined the phrase ‘movers and shakers’:

We are the music makers,
And we are the dreamers of dreams,
Wandering by lone sea-breakers,
And sitting by desolate streams;
World-losers and world-forsakers,
On whom the pale moon gleams:
Yet we are the movers and shakers
Of the world for ever, it seems.

By ‘shakers’, O’Shaughnessy didn’t mean the Shakers that are an offshoot of the Quaker religion, more fully known as the United Society of Believers in Christ’s Second Appearing, but simply those who shake the foundations of conventional thinking by the strength of their imagination and vision.

The poem is by far O’Shaughnessy’s best known work and it had a profound effect on Elgar, who set the complete poem without alteration. The two men were admirers of each other’s work and, judging from from their photographs, would have made a strong joint entry in a ‘Spot the Victorian Gentleman’ competition. Nevertheless, although the first two lines of the poem became well known, the phrase ‘movers and shakers’ didn’t begin to be used more widely until well into the 20th century, when it was taken up in the USA. It was hardly used at all until the American socialite and patron of the arts Mabel Dodge Luhan used it as the title of a volume of her autobiography, published in 1934. ‘Movers and shakers’, along with the alternative ‘shakers and movers’, which was clearly coined in ignorance of the poetic original, began to be used commonly in the USA in the 1960s and 70s and later in other countries. It was then exclusively applied to people in business and other positions of power; for example, from the magazine Ebony, July 1962:

The fabulous Rollins sisters were operating a Paris-style salon for movers and shakers.

Editor’s Note: Gary Martin’s article was published in phrases.org.uk.

Researched and curated by: Robren
Published on: 30th September 2021.

Robren is the CEO, Celebrity & Angel Whisperer. He will take you to unknown places and new heights you never imagine is possible. #StayAspired

___________________________________

Join the Movsha MasterMind.
Slogan: The Mentoring Melting Pot
For CEOs, Celebrities, Speakers, Investors, Inventors, Influencers, Experts & Entrepreneurs.
Website link: https://www.changeu.co/movsha-mastermind.html
Watch videos on Movsha MasterMind in The Robren Show Channel: https://tinyurl.com/cja32vkm