My first career was a Copywriter (Copy) days where I worked with my Art Director (Art Direction) as a Pair Creative Team in J. Walter Thompson advertising and Leo Burnett Hong Kong. All creative work were approved by the Creative Director who could either come from copy or art direction.
William Bernbach was co-founder of international advertising agency Doyle Dane Bernbach (DDB). He was credited as a major force behind the Creative Revolution of the 1960s and 1970s. His work often was characterized by simplicity. He also is credited with being the first to combine copywriters and art directors into two-person teams, a model that still exists in advertising agencies today. They previously had been in separate departments.
But since I began writing my blog around 2011, my writings do not have any Editor to critique. Therefore, all copy are self-edited and self-censored by myself. This means I can be super prolific and can write and publish one to five articles a day. Nothing is more satisfying and fulfilling than seeing my writing published in a very short time as opposed to the much longer process of editing and publishing in a professional media news.
Switching from a Hans Solo Writer to Leading a Jedi Investigative Journalist Team
Working with a team is more challenging but the synergy is more than worthwhile. When working with a team there are bound to be conflicts, arguments, expectations unmet because of: • Personality-Orientated Style clashes • leadership style • pace • patterns • hidden Personality Disorders
Written: Robert Chaen
Published: 11th March 2020.
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About Robert Chaen
Biodata of Robert Chaen
Founder of Robren Mega EMall, Robren Services, ChangeU, CEO-Celebrity Whisperer, Asia’s #1 Change Expert, and the Father of Asian FireWalking
Robert Chaen is an International Keynote Speaker, writer, researcher, and change expert. He is famously known as the "CEO-Celebrity Whisperer”. Through 1-on-1 coaching, CEOs & celebrities whisper their issues and secrets to Robert, and Robert whispers back the best success secrets about business strategies, change tools, office politics & staff issues, and personal branding.
He has transformed CEOs and managers in Coca-Cola China, TVB Hong Kong, Cathay Pacific, Hong Kong Airport Services, VADS, TM, Public Bank, , 300+ MSC CEOs in S.E. Asia's Silicon Valley, etc.
He is the EKing of EMalls, the Founder of Robren Mega EMall, the World’s First Parallel Universe EMall Chian, with 100 City Mega EMalls opening in 2021-2023 (fb.com/MegaEMalls).
He is widely considered as one of the top International Platform Keynote Speakers for Resorts World Genting Senior Management Conference (Manila), 7-Eleven HK, Samsung, Coca-Cola China Mini-MBA @Tsing Hua University, Cathay Pacific, Hong Kong Jockey Club. He has interviewed PM Tun Dr Mahathir, Datuk Kamarudin (Chairman of AirAsia), Siti Nurhaliza, and other CEOs, Entrepreneurs and Influencers.
He has been widely featured in TVB, AWSJ, CNBC, SCMP, The Star, and Sin Chew. As “The Father of Asian FireWalking”, he coached TVB celebrities (Ekin Cheng Yee-Kin) to walk on 650°C fire; and raised HK$68M in the world’s 1st and only live TV Charity FireWalk (TVB Tung Wah Charity Show). If Robert can coach you to walk on 650⁰C fire, he can inspire you to be the best.
Originally based in Hong Kong for 20+ years, he had worked with top Branding/Ad agencies at J Walter Thompson and Leo Burnett, and was a certified FranklinCovey (7 Habits) in USA, and NLP MasterCoach (USA). His warmth is known to soften the most hardened, resistant skeptics.
Due to an ongoing paranormal encounter of the Angelic kind, he has been an Angel Whisperer 25 minutes before his late wife Brenda José crossed over on 23rd December 2013. Since then she has been sending him countless afterlife signs and he has written many articles and an EBook on his whisperings about The Afterlife and beyond from Angel Brenda.
Updated: 2nd August 2020.
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