Facebook video is on course to steal YouTube’s video sharing crown

Facebook video is on course to steal YouTube’s video sharing crown

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Facebook video is big and it’s getting bigger. For the first time, YouTube really needs to worry about losing its position as the king of online video.

Facebook video, which is relatively young in comparison to YouTube which launched in 2005, is now delivering 4 billion daily viewers. That’s up from 3 billion views every day, which was announced in January 2015. Facebook has had the ability to upload video for a number of years, but didn’t get serious about it until 2014 when it adjusted its algorithms to weight video more heavily.

By contrast, YouTube reached the 4 billion video views daily mark in 2012, about 8 months after it had reached the 3 billion mark and 7 years after it launched.

Screen Shot 2015 04 23 at 9.34.59 am Facebook video is on course to steal YouTubes video sharing crownYouTube should be scared of Facebook. It’s building a video powerhouse that Google may struggle to match, because it hasn’t managed to successfully build outa social graph like that of Facebook.

It’s only a matter of time until there are people that are dedicated “Faceviders” just like there are fanatical “YouTubers” who regularly upload videos to YouTube of their lives, or topics that are interesting to them.

Perhaps the days of being a YouTuber are numbered.

There’s a number of reasons to give your original videos straight to Facebook. First, it gives you almost guaranteed exposure right now. Add a video to a public post and the Newsfeed algorithm will shine in your favor and show it to a significant amount more people than any other type of post (like a photo or text-only update).

Take, for example, this video shared by Vox on Facebook. The page itself has 225,000 likes, but the video received over 1.1 million views since when it was shared on April 10. By contrast, the same video shared on YouTube has only received 85,000 views. That’s a serious amount of reach.

Facebook’s social graph is a potent advantage over YouTube. Videos come straight to the users, in their Newsfeed, where they’re already spending most of their time on the service. They don’t have to leave Facebook’s walled garden to find content.

Google Plus, which is deeply integrated into YouTube, can’t possibly hope to ever have that kind of reach. People don’t sit on Google Plus refreshing their feeds all day to find out what their friends are up to, they do it on Facebook.

There is a big risk for those adopting Facebook as their primary place for sharing video, namely the Newsfeed algorithm. With YouTube, you upload your video and it’s there for the world to see. Those subscribed will get notified and getting the word out to others is up to you.

On Facebook, the algorithm can drive huge traffic to your content, but it also could eventually fade to a pittance as the site becomes saturated with content.

The opportunity for videos to travel further than your own reach – like in the Vox example – is likely worth the risk. The big unknown is how long Facebook will stick with its current algorithm. There’s always the chance future changes will put some creators out in the cold. Just ask Zynga about its horrible year in 2012.

Facebook doesn’t have any way for creators to monetize videos right now, but when it finally delivers that, early adopters will win big.

Very soon you might just look to Facebook for those funny cat videos before you even think of YouTube, which is the first time a competitor has posed such a sizable threat to Google’s service. It’s unclear what Google will do to win those users back, as Facebook continues to quietly steal them away.

#YouTubeLosing  #FacebookVideo   #Faceviders  #YouTubers   #Zynga

About Robert Chaen

Global CEO-Founder of ChangeU and Movsha Movers & Shakers, Hero-CEO Whisperer, Writer, The #1 Alpha Change Expert, Father of Asian FireWalking Robert Chaen is an International Keynote Speaker, writer, researcher, and corp games designer. He is famously known to be the “Hero-CEO Whisperer”, 1-on1 coaching with many CEOs and Celebrities for corporate strategies, staff & office political issues, personal branding, and even public figure OSHA safety drilling called Drager Defense. He has transformed CEOs and managers in Coca-Cola China, TVB Hong Kong, Cathay Pacific, Hong Kong Airport Services, VADS, TM, Public Bank, Auditor General's Office Maldives, etc. He is the prolific creator and online Author of innovative management tools such as DragonCEO, Diamond Leader, Papillon Personal Effectiveness, OSHA Drager Defense, KPI Bank, etc. He is also the Founder of Movsha, an international networking with monthly mingles with MOVers & SHAkers, Angels, Entrepreneurs, CEOs, Celebrities, HR-PR-CSR, HODs, and the Most Influential IDEA people. ​Chaen is widely considered as one of the top International Platform Keynote Speakers for Resorts World Genting Senior Management Conference (Manila), 7-Eleven HK, Samsung, Coca-Cola China Mini-MBA @Tsing Hua University, Cathay Pacific, Hong Kong Jockey Club, The Story Conference where he interviewed Datuk Kamarudin (Chairman of AirAsia) and Siti Nurhaliza. He has been widely featured in TVB, AWSJ, CNBC, SCMP, The Star, and Sin Chew. As “The Father of Asian FireWalking”, he coached TVB celebrities (Ekin Cheng Yee-Kin) to walk on 650°C fire; and raised HK$68M in the world’s 1st and only live TV Charity FireWalk (TVB Tung Wah Charity Show), before Tony Robbins even came to Asia. If Robert can get you to walk on 650⁰C fire, he can inspire you to be THE BEST. He champions CN-HK-EU-US Tycoons to be philanthropic, and to be angel investors to support the next generation of Jack Mas, Steve Jobs, Richard Bransons, Steven Spielbergs, or Barrack Obamas. With some slick motivational speakers with fake doctorates out there, graduates often describe Robert to be "the most credible, empowering, truthful Coach" who believe in his graduates to believe in themselves. ​However, clients have described Robert as "The #1 Cool Badass Alpha Change Expert". He has the coolest first class stature, rapport and trust from clients. He will not hesitate to tell the badass truth ever so gently because clients are paying him big bucks to reveal the truth, find solutions, persuade the hostile HODs, and align cross-teams within the organization. Originally based in Hong Kong for 20+ years, he had worked with top Branding/Ad agencies at J Walter Thompson and Leo Burnett, and was a certified FranklinCovey (7 Habits) in USA, and NLP MasterCoach (USA). His warmth is known to soften the most hardened, resistant sceptics. He will inspire your team to Go for Top 1, or to be a Dragon CEO. With boundless energies, Robert owns 15+ successful business Joint-Ventures, and created unique products under his global VC network called Chaen's Angels VC. He is deeply passionate about ChangeUTH Youth CSR, Science-Based Medicine (vs. quackery), short films and Reality TV. Touched by a personal tragedy through the loss of his HK-born Portuguese wife, co-coach and business partner, Brenda José of 18 years, Robert explores the many ways in which the spirit world is communicating with the living with real scientific studies and evidence. He gives inspiring conferences on The Secret Afterlife.

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