As legendary Bugatti supercar bows out, others wait in line

As legendary Bugatti supercar bows out, others wait in line

Like the Bugatti Veyron, the Koenigsegg Regera, Pagani Huayra and McLaren P1 GTR are so exclusive, and pricey, only an elite club of the super-rich can dream of driving them


They accelerate like  fighter jets,  have custom-made interiors and  multimillion-dollar price tags: supercars are centre stage at the Geneva Motor Show, even as one of its legendary stars is bowing out.

The last Bugatti Veyron  ever to be made has pride of place at the show for  car enthusiasts to bid farewell after the brand announced last month that it had sold the 450th and final model,  with its 16-cylinder monster engine that produces up to 1,200 horsepower.

“With the Veyron we created a modern icon, and this show is an opportunity to put the car on a pedestal and celebrate, and say thank you to everyone involved, and close the chapter,” Stefan Brungs,  Bugatti’s head of sales, said.

Since the Veyron was unveiled  at the beginning of the 2000s, competitors have rushed to carve out a place in this exclusive world of cars that only the ultra-rich can afford.

Sweden’s Koenigsegg,  for instance, boasts it makes not supercars or even “hypercars”, but full-blown “megacars”.

The company is presenting its Regera at the Geneva show, which opened to the public on Thursday. The car comes with a hybrid powertrain that produces 1,500 horsepower, capable of accelerating from zero  to 400km/h  in 20 seconds.

That’s roughly twice the horsepower of a regular Formula  One car, though the Regera is much heavier.

“Now it seems to be pretty normal to have almost 1,000 horsepower,” said Jens Sverdrup,  the brand’s head of sales.

The cost? Around US$2 million,  or more depending on what you want added.

That’s the amount the thrill-seeking rich will also need to fork out for McLaren’s P1 GTR.

Like Aston Martin’s Vulcan, which also premiered in Geneva, it is a car destined for “gentlemen drivers” that can only be used on special tracks, and the price tag comes with piloting lessons included.

But Dave Eden, spokesman for the brand made famous by its Formula  One success, warned that the P1 GTR will only be made available to those who already own the P1 road car, a hybrid supercar unveiled in 2012.

And orders for the GTR have been limited to just 40, a figure almost attained, he said.

“We’ve got people flying in from all over the world to see the cars,” Eden added.

We are the kind of guys who used to have a Lamborghini Countach poster on the wall.

While the stalls of more generalist brands are open to all, those of the supercar manufacturers are surrounded by glass barriers and entrances are guarded by imposing security men.

Some brands, like Italy’s Pagani, make an effort for the vast majority of visitors who will never have the means to pay for such supercars by giving out posters.

“We sell cars but we give as a present dreams to car lovers all around the world,” says Luca Venturi,  spokesman for Pagani. “We are the kind of guys who used to have a Lamborghini Countach poster on the wall.”

The brand manufacturers the Huayra,  a carbon-fibre Batmobile look-a-like whose interior is made of leather.  The Huayra costs about  HK$11.14 million before tax.

As for Bugatti, its Veyron may be bowing out but the brand owned by Volkswagen has no intention of leaving it without heirs.

Bugatti still holds the speed record for a production car at 431km/h,  and its next vehicle “will be fascinating and even better than what you see here”, Brungs said.

“The car will come most probably next year.

“We love competition, and if someone tries to beat us, we’ll take this as a challenge, and we enjoy striking back.”

PUBLISHED : Friday, 06 March, 2015, 11:27am
UPDATED : Friday, 06 March, 2015, 11:29am#GenevaMotorShow #SuperCars #MegaCars #AstonMartinVulcan #SupercarPosters #BugattiVeyron #KoenigseggRegera #PaganiHuayra #McLarenP1GTR

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Robert Chaen

Global CEO-Founder of ChangeU and Movsha Movers & Shakers, Hero-CEO Whisperer, Writer, The #1 Alpha Change Expert, Father of Asian FireWalking Robert Chaen is an International Keynote Speaker, writer, researcher, and corp games designer. He is famously known to be the “Hero-CEO Whisperer”, 1-on1 coaching with many CEOs and Celebrities for corporate strategies, staff & office political issues, personal branding, and even public figure OSHA safety drilling called Drager Defense. He has transformed CEOs and managers in Coca-Cola China, TVB Hong Kong, Cathay Pacific, Hong Kong Airport Services, VADS, TM, Public Bank, Auditor General's Office Maldives, etc. He is the prolific creator and online Author of innovative management tools such as DragonCEO, Diamond Leader, Papillon Personal Effectiveness, OSHA Drager Defense, KPI Bank, etc. He is also the Founder of Movsha, an international networking with monthly mingles with MOVers & SHAkers, Angels, Entrepreneurs, CEOs, Celebrities, HR-PR-CSR, HODs, and the Most Influential IDEA people. ​Chaen is widely considered as one of the top International Platform Keynote Speakers for Resorts World Genting Senior Management Conference (Manila), 7-Eleven HK, Samsung, Coca-Cola China Mini-MBA @Tsing Hua University, Cathay Pacific, Hong Kong Jockey Club, The Story Conference where he interviewed Datuk Kamarudin (Chairman of AirAsia) and Siti Nurhaliza. He has been widely featured in TVB, AWSJ, CNBC, SCMP, The Star, and Sin Chew. As “The Father of Asian FireWalking”, he coached TVB celebrities (Ekin Cheng Yee-Kin) to walk on 650°C fire; and raised HK$68M in the world’s 1st and only live TV Charity FireWalk (TVB Tung Wah Charity Show), before Tony Robbins even came to Asia. If Robert can get you to walk on 650⁰C fire, he can inspire you to be THE BEST. He champions CN-HK-EU-US Tycoons to be philanthropic, and to be angel investors to support the next generation of Jack Mas, Steve Jobs, Richard Bransons, Steven Spielbergs, or Barrack Obamas. With some slick motivational speakers with fake doctorates out there, graduates often describe Robert to be "the most credible, empowering, truthful Coach" who believe in his graduates to believe in themselves. ​However, clients have described Robert as "The #1 Cool Badass Alpha Change Expert". He has the coolest first class stature, rapport and trust from clients. He will not hesitate to tell the badass truth ever so gently because clients are paying him big bucks to reveal the truth, find solutions, persuade the hostile HODs, and align cross-teams within the organization. Originally based in Hong Kong for 20+ years, he had worked with top Branding/Ad agencies at J Walter Thompson and Leo Burnett, and was a certified FranklinCovey (7 Habits) in USA, and NLP MasterCoach (USA). His warmth is known to soften the most hardened, resistant sceptics. He will inspire your team to Go for Top 1, or to be a Dragon CEO. With boundless energies, Robert owns 15+ successful business Joint-Ventures, and created unique products under his global VC network called Chaen's Angels VC. He is deeply passionate about ChangeUTH Youth CSR, Science-Based Medicine (vs. quackery), short films and Reality TV. Touched by a personal tragedy through the loss of his HK-born Portuguese wife, co-coach and business partner, Brenda José of 18 years, Robert explores the many ways in which the spirit world is communicating with the living with real scientific studies and evidence. He gives inspiring conferences on The Secret Afterlife.

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