Meet the Face of the Voice of HK MTR announcements… “Mind the gap”

Meet the Face of the Voice of HK MTR announcements… “Mind the gap”

Mind the gap… Meet the woman behind those HK MTR announcements

Cheri Chan Yu-yan is probably one of the most well-known personalities in Hong Kong – and yet in a city of more than seven million people, the chances are that you’ve never set eyes on her.

But if you’ve been out and about in the city for any length of time, you’ve almost certainly heard her distinctive voice.

Telling you to mind the gap, let people off before you board the train (probably one of her most ignored requests) or be careful when on the escalator, Chan has been the voice of the MTR for more than 20 years and is the closest thing the railway network has to a personality.

Watch: Meet the lady behind Hong Kong MTR announcements

And while you might think the Professor of English Language Education at the University of Hong Kong simply turns up and says her piece, she’s proud of her work and spends time ensuring every announcement is just right.

“They have a whole team of people who spend ages writing these announcements,” Chan explains. “They produce the script and the scripts have to be approved by the MTR. I’m just the voice.

“Once I have the script I do spend time and think about what kind of announcement it is. There’s a difference between when you’re recording an announcement to gently remind people not to walk on the escalators… to the emergency announcement. You don’t hear the emergency announcements that often luckily, but you will notice the difference. I have to think about interpreting the messages so the delivery is appropriate and has an impact.”

Chan started making the announcements in 1992 while working as a broadcaster and researcher for RTHK, after being called out of the blue. Competition was fierce, with 6 potential candidates discounted before the MTR officials, who listened to Chan audition in a studio, decided hers would be the most suitable for passengers.

The role has provided her with regular work over the last two decades, thanks to updates, seasonal messages, re-worded announcements and of course the expansion of the underground system.

I know a new station is going to be ready way before most people because I’ve recorded the announcement

She recently provided the voices for the new HKU, Sai Ying Pun, and Kennedy Town stations.

“I know a new station is going to be ready way before most people because I’ve recorded the announcement,” she revealed, politely refusing an South China Morning Post request to reveal the company’s deepest secrets. “You’ll have to talk to the MTR,” she joked.

Before introducing the pre-recorded announcements that made Chan’s voice so comfortingly familiar, drivers would use an intercom system to tell passengers which station they were at – a system still used today for unplanned announcements.

The company, however, decided to standardise the messages following complaints that the drivers were sometimes incomprehensible. The MTR spent billions of dollars on these announcements, as reported back in 1994.

Despite the widespread recognition of her work, Chan tends to keep her identity a mystery – although in the early days, she says, her friends were not averse to gently ribbing her, especially when they rode the MTR together. Nowadays she enjoys watching from a distance as younger passengers mimic her announcer’s voice.

“I often hear students, 3- or 4-year-olds… mimicking the announcements. I just want to go up and give them a hug and whisper in their ear the same announcement.”

She added: “When I first started doing the recordings I remember hearing my announcements for the first time on the MTR and it was a really strange feeling. Now I’m used to it.”

She said that she doesn’t speak to people using her “MTR voice,” though she makes an exception when she’s travelling with friends and their small children.

“My friend might say, ‘oh you know Cheri, Cheri’s the voice of the MTR,’ and this little child would look at me with big eyes, ‘really? really?’ And I might personalize it for them, you know, I might say, ‘next station, Steven, is Disneyland.’ They’d be so thrilled usually, like they have their own personalised announcement. I might do that just to make a kid smile.”

Most recently Chan was asked to record a new batch of holiday announcements. If you take the MTR on Christmas Day or New Year’s Day, you will hear her regularly wishing passengers a Merry Christmas or Happy New Year.

Not everyone, however, is enamoured with Chan’s efforts

Hong Konger Nicholas Louie Wai-ting, 31, is a critical listener of MTR announcements and is the founder of a website dedicated to public transport in Hong Kong. The site includes an archive of more than 1,400 MTR and KCR (the Kowloon-Canton Railway, which later merged with the MTR) announcements, many of which he recorded when he was a student and would ride entire lines holding up a microphone to the carriage speakers to capture announcements

Watch: Hong Kong transportation enthusiast preserves lost voices of the city’s subway

Louie says he misses the KCR announcements, which he thinks sounded more chatty and informal. One he remembers well is the old KCR message for those approaching Racecourse station, connected to the racetrack at Sha Tin. A recording he made in 2002 had a personal twist for punters.

It’s an art form. I think a lot of people don’t realise this and they think you just make the announcement

“The next station is Racecourse. Passengers going to the races, please alight there. We wish you all good luck,” it said.

More recently he points to another favourite, following the beginning of the Occupy protests that paralysed parts of Hong Kong. He didn’t record this himself, but a YouTube video shows a supportive train driver thanking passengers for the sacrifices they were making and for protecting the city.

Given the brevity of Chan’s recorded announcements, Louie said he wonders why the MTR invests time and money using real voice actors – the subway’s Putonghua announcements are voiced by a native speaker – that sound robotic, rather than using a computer-generated system like those heard on many bus routes.

For Chan, however, it is all about clarity and getting her message across. While after more than 20 years as the voice of the underground she can effortlessly switch into MTR mode, she still puts a lot of effort into every announcement, pondering how they will be received and often recording several takes to get each exactly right.

“It’s an art form. I think a lot of people don’t realise this and they think you just make the announcement,” she explains. “I use the MTR a lot… so I try to put myself in the shoes of the passenger and try to imagine how I want the message to be delivered.

“I see this as a public service. I’m doing something that’s positive for Hong Kong’s community. If we don’t give passengers information, then you’re going to have a lot of confused travellers wandering around the MTR stations,” she said.

Her critical ear doesn’t just extend to her own work, she also has strong opinions on the announcements she hears on subway networks around the world.

Singapore’s MRT (Mass Rapid Transit) isn’t a favourite due to its brief, impersonal messages, while the London Underground’s “Mind the gap” message – one of the most widely heard on the city’s subway network – is rather too serious.

“I’m an active listener of announcements. It’s like people who make movies, you can never go in as an audience [member] any more, you always watch as a movie maker,” she said.

And her favourite messages on Hong Kong’s MTR? Here Chan sticks to the basics. “The next station is…” and “Mind the gap” top her list, as they are the words that help define the MTR experience.

So next time you’re standing on an escalator listening to a voice telling you to hold the handrail, or speeding along underground with an ear out for your stop, spare a thought for the effort that’s gone into producing the messages that accompany you on your journey. At last, you can put a face to the voice that you know so well.

PUBLISHED : Saturday, 07 March, 2015, 11:11am
UPDATED : Saturday, 07 March, 2015, 11:11am
Watch the video about the Face of the voice of iPhone’s Siri:
#VoiceofMTR #MTRScripts #SingaporeMRT

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Robert Chaen

Global CEO-Founder of ChangeU and Movsha Movers & Shakers, Hero-CEO Whisperer, Writer, The #1 Alpha Change Expert, Father of Asian FireWalking Robert Chaen is an International Keynote Speaker, writer, researcher, and corp games designer. He is famously known to be the “Hero-CEO Whisperer”, 1-on1 coaching with many CEOs and Celebrities for corporate strategies, staff & office political issues, personal branding, and even public figure OSHA safety drilling called Drager Defense. He has transformed CEOs and managers in Coca-Cola China, TVB Hong Kong, Cathay Pacific, Hong Kong Airport Services, VADS, TM, Public Bank, Auditor General's Office Maldives, etc. He is the prolific creator and online Author of innovative management tools such as DragonCEO, Diamond Leader, Papillon Personal Effectiveness, OSHA Drager Defense, KPI Bank, etc. He is also the Founder of Movsha, an international networking with monthly mingles with MOVers & SHAkers, Angels, Entrepreneurs, CEOs, Celebrities, HR-PR-CSR, HODs, and the Most Influential IDEA people. ​Chaen is widely considered as one of the top International Platform Keynote Speakers for Resorts World Genting Senior Management Conference (Manila), 7-Eleven HK, Samsung, Coca-Cola China Mini-MBA @Tsing Hua University, Cathay Pacific, Hong Kong Jockey Club, The Story Conference where he interviewed Datuk Kamarudin (Chairman of AirAsia) and Siti Nurhaliza. He has been widely featured in TVB, AWSJ, CNBC, SCMP, The Star, and Sin Chew. As “The Father of Asian FireWalking”, he coached TVB celebrities (Ekin Cheng Yee-Kin) to walk on 650°C fire; and raised HK$68M in the world’s 1st and only live TV Charity FireWalk (TVB Tung Wah Charity Show), before Tony Robbins even came to Asia. If Robert can get you to walk on 650⁰C fire, he can inspire you to be THE BEST. He champions CN-HK-EU-US Tycoons to be philanthropic, and to be angel investors to support the next generation of Jack Mas, Steve Jobs, Richard Bransons, Steven Spielbergs, or Barrack Obamas. With some slick motivational speakers with fake doctorates out there, graduates often describe Robert to be "the most credible, empowering, truthful Coach" who believe in his graduates to believe in themselves. ​However, clients have described Robert as "The #1 Cool Badass Alpha Change Expert". He has the coolest first class stature, rapport and trust from clients. He will not hesitate to tell the badass truth ever so gently because clients are paying him big bucks to reveal the truth, find solutions, persuade the hostile HODs, and align cross-teams within the organization. Originally based in Hong Kong for 20+ years, he had worked with top Branding/Ad agencies at J Walter Thompson and Leo Burnett, and was a certified FranklinCovey (7 Habits) in USA, and NLP MasterCoach (USA). His warmth is known to soften the most hardened, resistant sceptics. He will inspire your team to Go for Top 1, or to be a Dragon CEO. With boundless energies, Robert owns 15+ successful business Joint-Ventures, and created unique products under his global VC network called Chaen's Angels VC. He is deeply passionate about ChangeUTH Youth CSR, Science-Based Medicine (vs. quackery), short films and Reality TV. Touched by a personal tragedy through the loss of his HK-born Portuguese wife, co-coach and business partner, Brenda José of 18 years, Robert explores the many ways in which the spirit world is communicating with the living with real scientific studies and evidence. He gives inspiring conferences on The Secret Afterlife.

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