Magazine asks Japanese women if they’d rather date an ugly millionaire or unemployed hottie

Magazine asks Japanese women if they’d rather date an ugly millionaire or unemployed hottie
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Japan’s got an unabashed soft spot for beautiful people, with attractive models and celebrities used to promote everything from fashion lines to insurance packages. At the same time, the country also has a deep respect for financial stability and economic vigor.

Recently, fashion magazine AneCan pitted these two cultural values against each other by asking readers which guy they’d rather date, an ugly dude who’s flush with cash, or a hottie who doesn’t have a job?

The results of the survey of 1,000 women appears in the March edition of the magazine, published by Shogakukan. This issue marks the debut of a new regular column, titledWhich Would you Choose?

For the very first question, AneCan asked its readers whether they’d rather have an ugly man with an annual income of 300 million yen (US $2.54 million) or a handsome man who’s unemployed as their boyfriend. Specifically, the unattractive man was referred to as busaiku, a term that usually denotes an unattractive face more so than an unappealing physique.

We’re guessing the aim of the Which Would You Choose? column is to present readers with a tough choice where both options have comparatively significant pros and cons. Since this is the first installment, though, it looks like they’re still ironing out some kinks in the topic selection system, because when the votes were tallied for these two theoretical beaus, the contest wasn’t close at all.

As shown in the pink section of the graph, 75.5 % of respondents picked the financially successful yet visually unimpressive man as the more eligible bachelor. On the other side of the equation, just under a quarter of the women would apparently be happy to pay for dinner, as long as they could look at their boyfriend’s gorgeous face while they eat it.

While AneCan’s editors were probably expecting a more even split, online commenters were anything but surprised.

“It’s what on the inside that counts.”
“What’s on the inside = money!”
“Picking the rich one is obvious.”
“In the end, money is all that matters.”
“Yup, a guy better have money!”
“So it’s not the man, but his money that’s popular.”
“I’m a guy, but I’d make the same choice if they were women.”

It’s worth noting that the Ane portion of the publication’s name means “big sister,” and the magazine’s target demographic is women in their late 20s and early 30s. This puts them at an age when they’re no longer living off Mom and Dad’s dime (or 10-yen coin). Facing the realities of establishing their own household no doubt has them conscious of the way their romantic partner’s earning potential is going to affect their own lifestyle.

▼ Some people say “Mo’ money, mo’ problems.” Others say “Mo’ money, mo’ economic means with which to procure food, clothing, and shelter.”

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The result might have been very different had the survey been done by AneCan’s sister publication CanCam, whose readership skews younger by several years. AneCan’sreaders, though, are likely to be a little more practical and mature. Or, in the case of this survey respondent, cunning:

“I’d use the rich one like an ATM and fool around behind his back with the unemployed guy.”

Hey, the question clearly states that you’re supposed to pick one of the two guys. Using one to secretly bankroll your fling with the other is cheating, in more ways than one.

About Robert Chaen

Global CEO-Founder of ChangeU and Movsha Movers & Shakers, Hero-CEO Whisperer, Writer, The #1 Alpha Change Expert, Father of Asian FireWalking Robert Chaen is an International Keynote Speaker, writer, researcher, and corp games designer. He is famously known to be the “Hero-CEO Whisperer”, 1-on1 coaching with many CEOs and Celebrities for corporate strategies, staff & office political issues, personal branding, and even public figure OSHA safety drilling called Drager Defense. He has transformed CEOs and managers in Coca-Cola China, TVB Hong Kong, Cathay Pacific, Hong Kong Airport Services, VADS, TM, Public Bank, Auditor General's Office Maldives, etc. He is the prolific creator and online Author of innovative management tools such as DragonCEO, Diamond Leader, Papillon Personal Effectiveness, OSHA Drager Defense, KPI Bank, etc. He is also the Founder of Movsha, an international networking with monthly mingles with MOVers & SHAkers, Angels, Entrepreneurs, CEOs, Celebrities, HR-PR-CSR, HODs, and the Most Influential IDEA people. ​Chaen is widely considered as one of the top International Platform Keynote Speakers for Resorts World Genting Senior Management Conference (Manila), 7-Eleven HK, Samsung, Coca-Cola China Mini-MBA @Tsing Hua University, Cathay Pacific, Hong Kong Jockey Club, The Story Conference where he interviewed Datuk Kamarudin (Chairman of AirAsia) and Siti Nurhaliza. He has been widely featured in TVB, AWSJ, CNBC, SCMP, The Star, and Sin Chew. As “The Father of Asian FireWalking”, he coached TVB celebrities (Ekin Cheng Yee-Kin) to walk on 650°C fire; and raised HK$68M in the world’s 1st and only live TV Charity FireWalk (TVB Tung Wah Charity Show), before Tony Robbins even came to Asia. If Robert can get you to walk on 650⁰C fire, he can inspire you to be THE BEST. He champions CN-HK-EU-US Tycoons to be philanthropic, and to be angel investors to support the next generation of Jack Mas, Steve Jobs, Richard Bransons, Steven Spielbergs, or Barrack Obamas. With some slick motivational speakers with fake doctorates out there, graduates often describe Robert to be "the most credible, empowering, truthful Coach" who believe in his graduates to believe in themselves. ​However, clients have described Robert as "The #1 Cool Badass Alpha Change Expert". He has the coolest first class stature, rapport and trust from clients. He will not hesitate to tell the badass truth ever so gently because clients are paying him big bucks to reveal the truth, find solutions, persuade the hostile HODs, and align cross-teams within the organization. Originally based in Hong Kong for 20+ years, he had worked with top Branding/Ad agencies at J Walter Thompson and Leo Burnett, and was a certified FranklinCovey (7 Habits) in USA, and NLP MasterCoach (USA). His warmth is known to soften the most hardened, resistant sceptics. He will inspire your team to Go for Top 1, or to be a Dragon CEO. With boundless energies, Robert owns 15+ successful business Joint-Ventures, and created unique products under his global VC network called Chaen's Angels VC. He is deeply passionate about ChangeUTH Youth CSR, Science-Based Medicine (vs. quackery), short films and Reality TV. Touched by a personal tragedy through the loss of his HK-born Portuguese wife, co-coach and business partner, Brenda José of 18 years, Robert explores the many ways in which the spirit world is communicating with the living with real scientific studies and evidence. He gives inspiring conferences on The Secret Afterlife.

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