Generation Z: Born in the digital age

Generation Z: Born in the digital age

They are so hooked into the digital world that some academics have nicknamed them “the mutants”.

gen-zFacebook? Of course. Books? Definitely not. Video games? For sure. Sport? No way. Speed? Yes. Patience? Not so much.

This, in a nutshell, is the life of the “Generation Z” — independent, stubborn, pragmatic and always in a rush.

Numbering around two billion, these youngsters, born after 1995 and unaware of a world without Internet, live a life that seems a million miles removed from the hopes, dreams and morals of previous generations.

They are so hooked into the digital world that some academics have nicknamed them “the mutants”.

Here are a few of the habits of Generation Z:

Daily life

They want everything, everywhere and immediately. They surf on two screens simultaneously. They don’t mind paying through the nose for the latest smart phone but turn up their nose at paying for a film or a song when you can get that for free online.

Aged 13 to 20, they get all the latest trends from social media and find the morals of their elders out-of-date.

Their fashions are those found worldwide over the web: they watch American blockbusters like “Hunger Games” or “Divergent”, listen to Korean K-pop and, when they dance, they “twerk”.

When they speak, their vocabulary is peppered with acronyms, incomprehensible to those not in the know. “Swag” is the new “cool”.

And their new idols are Internet stars, like PewDiePie, who has the world’s most subscribed YouTube channel.

Their friends

People from Generation Z find it easier to talk online than in person. Their friends on social media are as important to them as their friends in real life but sometimes they do actually meet up in person with these “virtual” pals.

More than 8 out of 10 are hooked on social networks and more than half of them think that this is where their real social life takes place.

They are on dating websites from the age of 16 — sometimes before.

What they know

Even as young as they are, they have already seen so many technologies become obsolete. For this reason, they have become the ultimate “self-educators”, learning how to use new stuff via self-help videos on YouTube.

As for the web, violence, porn, they’ve already seen it all.

What they watch

According to US consultancy Sparks and Honey, the average Generation Z-er spends more than 3 hours a day in front of a screen.

They live in constant “FOMO”, fear of missing out. They can’t stand the idea of not being in the loop when something new and exciting comes out.

Facebook is their main poison, despite its flagging popularity among some Americans. Photos on Instagram, quick messages on Snapchat. Twitter and Tumblr are omnipresent.

But it’s not all passive: Generation Z are also putting themselves out there on YouTube or “Vlogging” (video blogging), hoping to become the next “Fred” (Lucas Cruikshank), who made his name at the grand old age of 13.

Everyone surfs the web while watching the TV and they think that everything is possible with technology. But, they have a short attention span and tend to skim-read rather than read properly, which can lead to difficulty at school.

Generation Z at work

This is a generation that wants to create their own company — between 50 percent and 72 percent want to run their own start-up.

The idea of “business” brings up negative responses: “complicated”, “brutal”, “a jungle”.

They believe success comes from their “network” rather than from qualifications and they prefer a flat organisation to a hierarchy at work.

They want to succeed and achieve, with 76 percent aiming to make their hobby their job.

The future of Generation Z

These are children of the crisis and it shows in their outlook. Most of them say they are “stressed out” by what they see as a bleak future, especially in terms of economy and environment.

Given the same pay, 25 percent of the Generation Z in France would choose the most “fun” company, 22 percent the most innovative and 21 percent the most ethical.

But like any idealistic generation, they want to change the world and love the idea of volunteer work, which a quarter of Americans in their late teens are already doing.

February 11, 2015

– AFP

#GenerationZ #PewDiePie #FOMO #FearOfMissingOut #Facebook #Instagram #Vlogging #LucasCruikshank #Volunteering #InternetPorn

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Published by

Robert Chaen

Global CEO-Founder of ChangeU and Movsha Movers & Shakers, Hero-CEO Whisperer, Writer, The #1 Alpha Change Expert, Father of Asian FireWalking Robert Chaen is an International Keynote Speaker, writer, researcher, and corp games designer. He is famously known to be the “Hero-CEO Whisperer”, 1-on1 coaching with many CEOs and Celebrities for corporate strategies, staff & office political issues, personal branding, and even public figure OSHA safety drilling called Drager Defense. He has transformed CEOs and managers in Coca-Cola China, TVB Hong Kong, Cathay Pacific, Hong Kong Airport Services, VADS, TM, Public Bank, Auditor General's Office Maldives, etc. He is the prolific creator and online Author of innovative management tools such as DragonCEO, Diamond Leader, Papillon Personal Effectiveness, OSHA Drager Defense, KPI Bank, etc. He is also the Founder of Movsha, an international networking with monthly mingles with MOVers & SHAkers, Angels, Entrepreneurs, CEOs, Celebrities, HR-PR-CSR, HODs, and the Most Influential IDEA people. ​Chaen is widely considered as one of the top International Platform Keynote Speakers for Resorts World Genting Senior Management Conference (Manila), 7-Eleven HK, Samsung, Coca-Cola China Mini-MBA @Tsing Hua University, Cathay Pacific, Hong Kong Jockey Club, The Story Conference where he interviewed Datuk Kamarudin (Chairman of AirAsia) and Siti Nurhaliza. He has been widely featured in TVB, AWSJ, CNBC, SCMP, The Star, and Sin Chew. As “The Father of Asian FireWalking”, he coached TVB celebrities (Ekin Cheng Yee-Kin) to walk on 650°C fire; and raised HK$68M in the world’s 1st and only live TV Charity FireWalk (TVB Tung Wah Charity Show), before Tony Robbins even came to Asia. If Robert can get you to walk on 650⁰C fire, he can inspire you to be THE BEST. He champions CN-HK-EU-US Tycoons to be philanthropic, and to be angel investors to support the next generation of Jack Mas, Steve Jobs, Richard Bransons, Steven Spielbergs, or Barrack Obamas. With some slick motivational speakers with fake doctorates out there, graduates often describe Robert to be "the most credible, empowering, truthful Coach" who believe in his graduates to believe in themselves. ​However, clients have described Robert as "The #1 Cool Badass Alpha Change Expert". He has the coolest first class stature, rapport and trust from clients. He will not hesitate to tell the badass truth ever so gently because clients are paying him big bucks to reveal the truth, find solutions, persuade the hostile HODs, and align cross-teams within the organization. Originally based in Hong Kong for 20+ years, he had worked with top Branding/Ad agencies at J Walter Thompson and Leo Burnett, and was a certified FranklinCovey (7 Habits) in USA, and NLP MasterCoach (USA). His warmth is known to soften the most hardened, resistant sceptics. He will inspire your team to Go for Top 1, or to be a Dragon CEO. With boundless energies, Robert owns 15+ successful business Joint-Ventures, and created unique products under his global VC network called Chaen's Angels VC. He is deeply passionate about ChangeUTH Youth CSR, Science-Based Medicine (vs. quackery), short films and Reality TV. Touched by a personal tragedy through the loss of his HK-born Portuguese wife, co-coach and business partner, Brenda José of 18 years, Robert explores the many ways in which the spirit world is communicating with the living with real scientific studies and evidence. He gives inspiring conferences on The Secret Afterlife.

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