Hooters to open 30 restaurants across Southeast Asia over the next 6 years. When will it open in your city?

Boon for night owls as Hooters sets sights on Hong Kong

"Hooters Girls" in the Beijing franchise. Photo: SCMP Pictures
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Hooters Tokyo

Happy hour just got happier. After a slew of big-name restaurants opening in the city last year, the first international franchise to set their sights on Hong Kong this year may well be the most eye-catching of all: Hooters.

The American chain will not be to everyone’s taste – the brand prides itself on scantily-clad buxom women known as “Hooters Girls” serving American comfort food and cheap booze – but there’s no doubt their strategy will attract plenty of attention.

Hong Kong is a key part of Hooter’s aggressive expansion plan that will see it open 30 restaurants across Southeast Asia over the next 6 years.

Other locations will include Macau, Cambodia, Indonesia, Laos, Malaysia, Myanmar, the Philippines, Singapore, Thailand and Vietnam.

The move follows last year’s opening of Hooters in Thailand’s resort hotspot Phuket.

“The moment the doors opened to Hooters Phuket we realised the tremendous opportunity to greatly broaden our efforts to develop the Hooters brand across Asia,” said Gary Murray, chief executive of Destination Resorts, a Bangkok-based international franchisee which has brought brands such as Hard Rock Café to Thailand.

In a statement from Hooters US headquarters in Atlanta, the company said it will “dedicate significant capital and resources to its expanded Hooters venture, continuing growth in Thailand and concentrating heavily in Hong Kong and the Philippines in the coming years.”

It is the latest in a string of international franchises opening in Hong Kong with British celebrity chefs Jamie Oliver and Gordon Ramsay opening branches of their casual eateries here last year.

The concept of Hooters is not new to Asia with the brand first opening on mainland China in 2004 in Shanghai.

Since then, two more have opened in Shanghai with more outlets in Beijing, Chengdu and Xian. A branch opened in Japan in 2010 and there are outlets in South Korea and Taiwan.

Since the first Hooters opened in 1983 in Florida, the company has faced several lawsuits and investigations over a range of issues including its women-only hiring policy for waitresses.

In 2003, it started a short-lived airline called Hooters Air which folded 3 years later.

It’s the first time Hooters, which currently has about 400 outlets and operates in 27 countries, has come to Hong Kong and in a city with thousands of food and entertainment options as well as soaring rents, only time will tell if this latest venture succeeds or goes bust.

PUBLISHED : Wednesday, 28 January, 2015, 7:52pm
UPDATED : Thursday, 29 January, 2015, 5:14am#HootersHongKong #HootersPhuket #DestinationResorts #HootersAir

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Robert Chaen

Global CEO-Founder of ChangeU and Movsha Movers & Shakers, Hero-CEO Whisperer, Writer, The #1 Alpha Change Expert, Father of Asian FireWalking Robert Chaen is an International Keynote Speaker, writer, researcher, and corp games designer. He is famously known to be the “Hero-CEO Whisperer”, 1-on1 coaching with many CEOs and Celebrities for corporate strategies, staff & office political issues, personal branding, and even public figure OSHA safety drilling called Drager Defense. He has transformed CEOs and managers in Coca-Cola China, TVB Hong Kong, Cathay Pacific, Hong Kong Airport Services, VADS, TM, Public Bank, Auditor General's Office Maldives, etc. He is the prolific creator and online Author of innovative management tools such as DragonCEO, Diamond Leader, Papillon Personal Effectiveness, OSHA Drager Defense, KPI Bank, etc. He is also the Founder of Movsha, an international networking with monthly mingles with MOVers & SHAkers, Angels, Entrepreneurs, CEOs, Celebrities, HR-PR-CSR, HODs, and the Most Influential IDEA people. ​Chaen is widely considered as one of the top International Platform Keynote Speakers for Resorts World Genting Senior Management Conference (Manila), 7-Eleven HK, Samsung, Coca-Cola China Mini-MBA @Tsing Hua University, Cathay Pacific, Hong Kong Jockey Club, The Story Conference where he interviewed Datuk Kamarudin (Chairman of AirAsia) and Siti Nurhaliza. He has been widely featured in TVB, AWSJ, CNBC, SCMP, The Star, and Sin Chew. As “The Father of Asian FireWalking”, he coached TVB celebrities (Ekin Cheng Yee-Kin) to walk on 650°C fire; and raised HK$68M in the world’s 1st and only live TV Charity FireWalk (TVB Tung Wah Charity Show), before Tony Robbins even came to Asia. If Robert can get you to walk on 650⁰C fire, he can inspire you to be THE BEST. He champions CN-HK-EU-US Tycoons to be philanthropic, and to be angel investors to support the next generation of Jack Mas, Steve Jobs, Richard Bransons, Steven Spielbergs, or Barrack Obamas. With some slick motivational speakers with fake doctorates out there, graduates often describe Robert to be "the most credible, empowering, truthful Coach" who believe in his graduates to believe in themselves. ​However, clients have described Robert as "The #1 Cool Badass Alpha Change Expert". He has the coolest first class stature, rapport and trust from clients. He will not hesitate to tell the badass truth ever so gently because clients are paying him big bucks to reveal the truth, find solutions, persuade the hostile HODs, and align cross-teams within the organization. Originally based in Hong Kong for 20+ years, he had worked with top Branding/Ad agencies at J Walter Thompson and Leo Burnett, and was a certified FranklinCovey (7 Habits) in USA, and NLP MasterCoach (USA). His warmth is known to soften the most hardened, resistant sceptics. He will inspire your team to Go for Top 1, or to be a Dragon CEO. With boundless energies, Robert owns 15+ successful business Joint-Ventures, and created unique products under his global VC network called Chaen's Angels VC. He is deeply passionate about ChangeUTH Youth CSR, Science-Based Medicine (vs. quackery), short films and Reality TV. Touched by a personal tragedy through the loss of his HK-born Portuguese wife, co-coach and business partner, Brenda José of 18 years, Robert explores the many ways in which the spirit world is communicating with the living with real scientific studies and evidence. He gives inspiring conferences on The Secret Afterlife.

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