Justin Bieber’s all grown up in new Calvin Klein ad

Justin Bieber’s all grown up in new Calvin Klein ad

Justin Bieber and Lara Stone in the 2015 Calvin Klein campaign.

Last Friday, London Collections: Men kicked off the 2015 fashion calendar. And as much as our attention turns to the male models on the catwalks of the British capital, there is another guy commanding more than his fair share of industry attention.

Justin Bieber, platinum selling phenomenon and bratty superstar, is the new face of Calvin Klein Underwear and Calvin Klein Jeans. As much as I realise that he is the stuff of many teenage girls’ dreams, there are some of us who couldn’t quite picture the Bieb’s naked torso peeking from those iconic white, lettered waistbands.

There are also those who still can’t shake the skinny baby-faced 14-year-old from our minds. But child-no-more Bieber is out to show the world what puberty and having a seriously well-equipped home gym can do for a young frame.

The former child star has tattoos on both arms, with a cross etched into the middle of his rather buff chest. His body, toned to perfection, flashes some serious guns and abs.

The moody black and white ads show Bieber entangled with Calvin Klein regular, the blond and buxom Lara Stone, who I’d imagine would eat him alive. Shot by noted photographic duo Mert & Marcus, the campaign is a coup for those at Calvin Klein who are increasingly eyeing the younger demographic.

The brand has already made inroads with its recent aggressive social media campaign featuring the classic Calvin Klein underwear on a series of socialites, models and celebrities on Instagram. So I doubt it’s a coincidence that the brand has chosen Bieber, who has been named Twitter’s most tweeted about celebrity of 2014.

Mark Wahlberg and Kate Moss in Calvin Klein’s 1992 campaign.

Of course, musicians have been part of Calvin Klein’s strategic advertising before. Who can forget that picture of young Mark Wahlberg being straddled by a topless Kate Moss in 1992 – a moment that was later revealed by both to be nerve wracking. Are Lara Stone and Bieber the modern-day equivalent – “it” model and male singer du jour? If so, which couple did it best?

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Robert Chaen

Global CEO-Founder of ChangeU and Movsha Movers & Shakers, Hero-CEO Whisperer, Writer, The #1 Alpha Change Expert, Father of Asian FireWalking Robert Chaen is an International Keynote Speaker, writer, researcher, and corp games designer. He is famously known to be the “Hero-CEO Whisperer”, 1-on1 coaching with many CEOs and Celebrities for corporate strategies, staff & office political issues, personal branding, and even public figure OSHA safety drilling called Drager Defense. He has transformed CEOs and managers in Coca-Cola China, TVB Hong Kong, Cathay Pacific, Hong Kong Airport Services, VADS, TM, Public Bank, Auditor General's Office Maldives, etc. He is the prolific creator and online Author of innovative management tools such as DragonCEO, Diamond Leader, Papillon Personal Effectiveness, OSHA Drager Defense, KPI Bank, etc. He is also the Founder of Movsha, an international networking with monthly mingles with MOVers & SHAkers, Angels, Entrepreneurs, CEOs, Celebrities, HR-PR-CSR, HODs, and the Most Influential IDEA people. ​Chaen is widely considered as one of the top International Platform Keynote Speakers for Resorts World Genting Senior Management Conference (Manila), 7-Eleven HK, Samsung, Coca-Cola China Mini-MBA @Tsing Hua University, Cathay Pacific, Hong Kong Jockey Club, The Story Conference where he interviewed Datuk Kamarudin (Chairman of AirAsia) and Siti Nurhaliza. He has been widely featured in TVB, AWSJ, CNBC, SCMP, The Star, and Sin Chew. As “The Father of Asian FireWalking”, he coached TVB celebrities (Ekin Cheng Yee-Kin) to walk on 650°C fire; and raised HK$68M in the world’s 1st and only live TV Charity FireWalk (TVB Tung Wah Charity Show), before Tony Robbins even came to Asia. If Robert can get you to walk on 650⁰C fire, he can inspire you to be THE BEST. He champions CN-HK-EU-US Tycoons to be philanthropic, and to be angel investors to support the next generation of Jack Mas, Steve Jobs, Richard Bransons, Steven Spielbergs, or Barrack Obamas. With some slick motivational speakers with fake doctorates out there, graduates often describe Robert to be "the most credible, empowering, truthful Coach" who believe in his graduates to believe in themselves. ​However, clients have described Robert as "The #1 Cool Badass Alpha Change Expert". He has the coolest first class stature, rapport and trust from clients. He will not hesitate to tell the badass truth ever so gently because clients are paying him big bucks to reveal the truth, find solutions, persuade the hostile HODs, and align cross-teams within the organization. Originally based in Hong Kong for 20+ years, he had worked with top Branding/Ad agencies at J Walter Thompson and Leo Burnett, and was a certified FranklinCovey (7 Habits) in USA, and NLP MasterCoach (USA). His warmth is known to soften the most hardened, resistant sceptics. He will inspire your team to Go for Top 1, or to be a Dragon CEO. With boundless energies, Robert owns 15+ successful business Joint-Ventures, and created unique products under his global VC network called Chaen's Angels VC. He is deeply passionate about ChangeUTH Youth CSR, Science-Based Medicine (vs. quackery), short films and Reality TV. Touched by a personal tragedy through the loss of his HK-born Portuguese wife, co-coach and business partner, Brenda José of 18 years, Robert explores the many ways in which the spirit world is communicating with the living with real scientific studies and evidence. He gives inspiring conferences on The Secret Afterlife.

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