Apple responds to iPhone 6 bending and software complaints

Apple responds to iPhone 6 bending and software complaints

Apple broke its silence on complaints about bending iPhones, hours after withdrawing a glitch-ridden software update as the company struggles to restore momentum to the rollout of its latest phones.

“With normal use, a bend in iPhone is extremely rare and through our first six days of sale, a total of nine customers have contacted Apple with a bent iPhone 6 Plus,” Apple spokeswoman Trudy Muller said in an email.

Apple shares closed down nearly 4 per cent at US$97.87 on Thursday, wiping out nearly US$23 billion in market value.

The new phones face criticism over their bendability, dubbed “bendgate”. Social media and online forums have been abuzz with comments about how the new phones can bend when placed in back pockets or while wearing skinny jeans.

Apple said on Monday it had shipped 10 million units of iPhone 6 and 6 Plus. Photo: Reuters

Apple said its iPhones feature stainless steel and titanium inserts to reinforce high-stress locations and use the strongest glass in the smartphone industry.

The only way an iPhone may have bent is if someone put it in their back pocket and sat on the phone for a very long time, said Laban Roomes, chief executive of Goldgenie, which customises and gold plates iPhones.

It’s not game over for Apple, but nor should we give them a pass on this
ALEX GAUNA, JMP SECURITIES

Apple was also forced to withdraw a faulty update to its latest operating system after some users of its new phones complained of call service disruptions.

“We apologise for the great inconvenience experienced by users,” Muller said.

Apple said on its website it was working on an iOS update to fix the issue, and will release it in the next few days.

“I do believe this speaks to execution issues at Apple,” said JMP Securities analyst Alex Gauna. “At the end of the day I believe this too shall pass, but we are noting with concern that the miscues pile up.”

Apple said on Monday it had shipped 10 million units of iPhone 6 and 6 Plus.

Users of the iPhone 6 and 6 Plus also complained about the inability to use the fingerprint-reading Touch ID after updating to iOS 8.0.1.

Some users had complained of “sluggish Wi-fi and dwindling battery life” after moving to iOS 8, Time magazine reported earlier this week.

On Thursday, Apple issued a step-by-step guide for users to reinstall iOS 8, launched last week, through the latest version of iTunes. The health app will not work for now and will be fixed in the next software update, the company said.

Customers might, however, hope for replacements for their bent iPhones, depending on whether their devices passed an inspection, tech news website The Next Web reported, quoting an Apple support executive.

“It’s not game over for Apple, but nor should we give them a pass on this,” Gauna said.

Rival smartphone makers took digs at Apple’s problems.

A Samsung Electronics advertisement showcased a bending phone against its own product, while BlackBerry chief executive John Chen said: “I would challenge you guys to bend our Passport.”

Nestle SA’s Kit-Kat chocolate wafer brand tweeted “We don’t bend, we break”.

PUBLISHED : Friday, 26 September, 2014, 9:58am
UPDATED : Friday, 26 September, 2014, 9:59am#iPhone6bending   #bendgate

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Robert Chaen

Global CEO-Founder of ChangeU and Movsha Movers & Shakers, Hero-CEO Whisperer, Writer, The #1 Alpha Change Expert, Father of Asian FireWalking Robert Chaen is an International Keynote Speaker, writer, researcher, and corp games designer. He is famously known to be the “Hero-CEO Whisperer”, 1-on1 coaching with many CEOs and Celebrities for corporate strategies, staff & office political issues, personal branding, and even public figure OSHA safety drilling called Drager Defense. He has transformed CEOs and managers in Coca-Cola China, TVB Hong Kong, Cathay Pacific, Hong Kong Airport Services, VADS, TM, Public Bank, Auditor General's Office Maldives, etc. He is the prolific creator and online Author of innovative management tools such as DragonCEO, Diamond Leader, Papillon Personal Effectiveness, OSHA Drager Defense, KPI Bank, etc. He is also the Founder of Movsha, an international networking with monthly mingles with MOVers & SHAkers, Angels, Entrepreneurs, CEOs, Celebrities, HR-PR-CSR, HODs, and the Most Influential IDEA people. ​Chaen is widely considered as one of the top International Platform Keynote Speakers for Resorts World Genting Senior Management Conference (Manila), 7-Eleven HK, Samsung, Coca-Cola China Mini-MBA @Tsing Hua University, Cathay Pacific, Hong Kong Jockey Club, The Story Conference where he interviewed Datuk Kamarudin (Chairman of AirAsia) and Siti Nurhaliza. He has been widely featured in TVB, AWSJ, CNBC, SCMP, The Star, and Sin Chew. As “The Father of Asian FireWalking”, he coached TVB celebrities (Ekin Cheng Yee-Kin) to walk on 650°C fire; and raised HK$68M in the world’s 1st and only live TV Charity FireWalk (TVB Tung Wah Charity Show), before Tony Robbins even came to Asia. If Robert can get you to walk on 650⁰C fire, he can inspire you to be THE BEST. He champions CN-HK-EU-US Tycoons to be philanthropic, and to be angel investors to support the next generation of Jack Mas, Steve Jobs, Richard Bransons, Steven Spielbergs, or Barrack Obamas. With some slick motivational speakers with fake doctorates out there, graduates often describe Robert to be "the most credible, empowering, truthful Coach" who believe in his graduates to believe in themselves. ​However, clients have described Robert as "The #1 Cool Badass Alpha Change Expert". He has the coolest first class stature, rapport and trust from clients. He will not hesitate to tell the badass truth ever so gently because clients are paying him big bucks to reveal the truth, find solutions, persuade the hostile HODs, and align cross-teams within the organization. Originally based in Hong Kong for 20+ years, he had worked with top Branding/Ad agencies at J Walter Thompson and Leo Burnett, and was a certified FranklinCovey (7 Habits) in USA, and NLP MasterCoach (USA). His warmth is known to soften the most hardened, resistant sceptics. He will inspire your team to Go for Top 1, or to be a Dragon CEO. With boundless energies, Robert owns 15+ successful business Joint-Ventures, and created unique products under his global VC network called Chaen's Angels VC. He is deeply passionate about ChangeUTH Youth CSR, Science-Based Medicine (vs. quackery), short films and Reality TV. Touched by a personal tragedy through the loss of his HK-born Portuguese wife, co-coach and business partner, Brenda José of 18 years, Robert explores the many ways in which the spirit world is communicating with the living with real scientific studies and evidence. He gives inspiring conferences on The Secret Afterlife.

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