Apple chooses Hong Kong over mainland for iPhone 6 launch

Apple chooses Hong Kong over mainland for iPhone 6 launch

Unlike a year ago, fans across the border will have to wait extra week for latest iPhone
Bien Perez and Amy Nip

Apple will roll out its new smartphones in nine markets, including Hong Kong, next week. But customers in mainland China will have to wait a week longer for the iPhone 6 and iPhone 6 Plus.

Unlocked phones from the Apple store will cost from HK$5,588 and HK$6,388 respectively in the city when they go on sale on September 19. The top priced handset – the 5.5-inch screen 128Gb iPhone 6 Plus, will retail at HK$8,088.

Some analysts were surprised to see mainland China excluded in the first round of sales, a stark contrast to the unprecedented simultaneous launch of the iPhone 5C and iPhone 5S in Beijing and the United States a year ago.

The Apple Watch, the company’s first wearable device, is launched to great fanfare on Tuesday. It features a flexible retina display. Photo: EPAApple did not say why its biggest overseas market would have to wait an extra week. There were suggestions the delay was linked to the leaking on Chinese websites of details of the phones, which are made in mainland China.

Mobile phone traders in Sin Tat Plaza, Mong Kok, will offer as much as HK$13,088 for the most expensive model.

The new iPhones unveiled on Tuesday come in gold, silver and grey and have 16GB, 64GB and 128GB capacity.

Watch: What do experts say about Apple’s iPhone 6

Traders expect brisk business in the first week of sales as a result of the later mainland launch. The iPhones with 128GB capacity will see the biggest difference between the official and resale prices, with the gold ones expected to be most popular, says The First Digital shop.

The other eight markets chosen for the September 19 roll-out are the US, Canada, Britain, France, Germany, Australia, Singapore and Japan.

Apple singled out HKT’s CSL mobile unit, Hong Kong’s largest wireless network operator, SmarTone Telecommunications and Hutchison Telecommunications Hong Kong, which runs the Three mobile network in the city, as among the first batch of 4G operators ready to support the so-called high-quality voice call over Long-Term Evolution (VoLTE) service for its updated smartphones.

DON’T MISS: iPhone 6 to hit Hong Kong shelves September 19; unlocked prices up to HK$8,088

Stephen Chau Kam-kun, chief technology officer at SmarTone, confirmed that the operator and Hutchison Telecom “have been qualified by Apple to support VoLTE on the iPhone 6 and iPhone 6 Plus”.

The city’s mobile operators previously offered circuit switch-based voice calls through existing 2G and 3G networks, but have been upgrading their networks with VoLTE as they deployed high-speed 4G networks.

At their official launch in California, Apple chief executive Tim Cook touted the new smartphones as “the biggest advancements in iPhone history”.

Apple also announced the initial rollout of its own Apple Pay contactless mobile payment system, which is only available in the US, and introduced the highly anticipated Apple Watch, which will be available early next year and be priced from US$349.

Apart from having more powerful processors, improved cameras and the iOS 8 mobile operating system upgrade, both the iPhone 6 and iPhone 6 Plus support Apple Pay.

The iPhone 6 (left) and iPhone 6 Plus with screen sizes of 4.7 inches and 5.5 inches respectively.


Sept 12 pre-orders in Hong Kong

Sept 16 reserve online for pick-up at retail stores in Hong Kong

Sept 19 on sale in Hong Kong

Sept 26 on sale on mainland


Harry’s view

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Robert Chaen

Global CEO-Founder of ChangeU and Movsha Movers & Shakers, Hero-CEO Whisperer, Writer, The #1 Alpha Change Expert, Father of Asian FireWalking Robert Chaen is an International Keynote Speaker, writer, researcher, and corp games designer. He is famously known to be the “Hero-CEO Whisperer”, 1-on1 coaching with many CEOs and Celebrities for corporate strategies, staff & office political issues, personal branding, and even public figure OSHA safety drilling called Drager Defense. He has transformed CEOs and managers in Coca-Cola China, TVB Hong Kong, Cathay Pacific, Hong Kong Airport Services, VADS, TM, Public Bank, Auditor General's Office Maldives, etc. He is the prolific creator and online Author of innovative management tools such as DragonCEO, Diamond Leader, Papillon Personal Effectiveness, OSHA Drager Defense, KPI Bank, etc. He is also the Founder of Movsha, an international networking with monthly mingles with MOVers & SHAkers, Angels, Entrepreneurs, CEOs, Celebrities, HR-PR-CSR, HODs, and the Most Influential IDEA people. ​Chaen is widely considered as one of the top International Platform Keynote Speakers for Resorts World Genting Senior Management Conference (Manila), 7-Eleven HK, Samsung, Coca-Cola China Mini-MBA @Tsing Hua University, Cathay Pacific, Hong Kong Jockey Club, The Story Conference where he interviewed Datuk Kamarudin (Chairman of AirAsia) and Siti Nurhaliza. He has been widely featured in TVB, AWSJ, CNBC, SCMP, The Star, and Sin Chew. As “The Father of Asian FireWalking”, he coached TVB celebrities (Ekin Cheng Yee-Kin) to walk on 650°C fire; and raised HK$68M in the world’s 1st and only live TV Charity FireWalk (TVB Tung Wah Charity Show), before Tony Robbins even came to Asia. If Robert can get you to walk on 650⁰C fire, he can inspire you to be THE BEST. He champions CN-HK-EU-US Tycoons to be philanthropic, and to be angel investors to support the next generation of Jack Mas, Steve Jobs, Richard Bransons, Steven Spielbergs, or Barrack Obamas. With some slick motivational speakers with fake doctorates out there, graduates often describe Robert to be "the most credible, empowering, truthful Coach" who believe in his graduates to believe in themselves. ​However, clients have described Robert as "The #1 Cool Badass Alpha Change Expert". He has the coolest first class stature, rapport and trust from clients. He will not hesitate to tell the badass truth ever so gently because clients are paying him big bucks to reveal the truth, find solutions, persuade the hostile HODs, and align cross-teams within the organization. Originally based in Hong Kong for 20+ years, he had worked with top Branding/Ad agencies at J Walter Thompson and Leo Burnett, and was a certified FranklinCovey (7 Habits) in USA, and NLP MasterCoach (USA). His warmth is known to soften the most hardened, resistant sceptics. He will inspire your team to Go for Top 1, or to be a Dragon CEO. With boundless energies, Robert owns 15+ successful business Joint-Ventures, and created unique products under his global VC network called Chaen's Angels VC. He is deeply passionate about ChangeUTH Youth CSR, Science-Based Medicine (vs. quackery), short films and Reality TV. Touched by a personal tragedy through the loss of his HK-born Portuguese wife, co-coach and business partner, Brenda José of 18 years, Robert explores the many ways in which the spirit world is communicating with the living with real scientific studies and evidence. He gives inspiring conferences on The Secret Afterlife.

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