Robert Chaen’s NUMBERS GUIDE to Character & Careers© – Part 2: NAME CHANGES & BRAND NAMES

Fall 2012 RALPH LAUREN Girl’s Fashion Show Fall 2012 RALPH LAUREN Girl’s Fashion Show
The Blessing or Curse of Name Changes (e.g. Ralph Lauren’s surname “Lifshitz”)

Robert Chaen’s NUMBERS GUIDE to Character & Careers© – Part 2: NAME CHANGES & BRAND NAMES

How Ralph Lauren changed his destiny when he dropped his “Lifshitz” surname.

There are 3 major parts of a full ENGLISH Numerological reading:
1) Your birthdate:
– which reveals about the energies, strengths and weaknesses you are born with, the 4 phases of opportunities and threats in your life.

2) Your name at birth:
– which reveals your destiny, purpose in life, karmic life lessons, motivations and how other people perceive you.

3) Your current name or name changes:
– which the midde name is normally dropped in the West (e.g. Barack Hussein Obama II becomes Barack Obama), and in the East it’s very common to have a Romanized Chinese name or an English name (Chan Kong-sang becomes Jackie Chan) is adopted to fit into the modern global business world.

Numerology icon

The numerology system which I use is based on the ancient Greek Pythagoras System which in my 28 years of cross-cultural research is the most suitable Numerological system to analyze names in the English language.

Names in Chinese, Indian and Asian characters based on Chinese, Indian and Asian numerological systems have worked well for centuries. But I found that when the names in non-English languages are translated or romanized to the English spelling, the total meaning is lost is not compatible with English-based Numerological systems.

Many Chinese and Indian names are based on several thousand years old birthday and numerological systems which aim to balance the 5 elements, overcome the bad aspects of the astrological chart at birth, and to attenuate good factors in the written characters.

The Chinese/ Tamil/ Hindi/ Arabic/ Asian characters are professionally written to bring out the best elements and characteristics desired to be successful in later life.

Now we live a modern and business world which uses English, and the original Chinese and Indian characters are romanized into the 26 English alphabets. This is where 5 real problems arises.

Firstly, when Chinese and Indian names are Romanized, it totally changes the energies and significance of the name at birth.

Secondly, as Chinese, Indians, and other races grow up they change, shorten, drop their middle or father’s names, or add new Western names like John, Dyana, etc.

Thirdly, name changes in English is not for the novice to play with, because a change in letter can have a major impact on your life.

Fourthly, titles like “Sir, Lord, Doctor, Ir., Mrs, Tan Sri, Dato’, Datuk” definitely changes the perception and prestige of the name, but does also change the dynamics for the worse or better?

Do you include the following in your name analysis, or not:
[ ] Indian’s father’s name, and “son of”, “daughter of”

[ ] Malay’s father’s name (“bin” or “binti”)

[ ] Husband’s name or joint father’s and mother’s surname (e.g. Shirley Temple Black)

[ ] Junior, Senior, III

Fifthly, how does one analysis a BRAND name or business name, and is it compatible with one’s birth numbers and destiny numbers.

I’m the only Numerologist with vast corporate track record as Asia’s #1 change expert who can professionally analyze brand names and business names in total alignment with one’s birth numbers.


Name Case Study: Ralph Lauren
For example Ralph Lauren changed his name from Ralph Lifshitz.

Ralph Lauren born 14 October, 1939.
14+10+1+9+3+9=46 / 4+6=10/ 1+0=1
BD= 5 / BP = 1.
Ralph Lauren is a No. 1 Person
(see article on Number Guide to Characters & Careers:

Ralph Lifshitz

Vowels: a+i+i.
1+9+9=19 / 1+9=10 / 1+0=1
Consonants: R+l+p+h +L+f+s+h+t+z
9+3+7+8 +3+6+1+8+2+8=55 / 5+5=10/ 1+0=1

Birth Destiny number (adding all letters): 74 / 7+4=11
Karmic life lessons (missing numbers in the birth name):

Karmic lesson 4 = not be a rolling stone, challenged to build something solid

Karmic lesson 5 = challenged to break free, to communicate, to market

Ralph Lauren
Vowels: a + a+u+e
1+1+3+5=10/ 1+0=1
R+l+p+h +L+r+n
9+3+7+8 +3+9+5=44 / 4+4=8

Current Destiny Name: 10+44=54 / 5+4=9

Missing number overcame: 5
4 is still not encountered for.

Polo (his brand name)

7+6+3+6=22 (Master number) / 2+2=4
By luck, his brand name is a 4 which overcame some of the effect of his karmic life lesson of 4.

My assessment of Ralph Lauren:
• “Lifshitz” is a horrible name. Other kids would make fun of his name. But Ralph’s Birth Destiny number 11 is a master number – The Master Inspirer. So he is meant to be play a bigger game in life. He became a famous fashion designer icon.
•  “Polo” is his best decision as the total number is 22 a Master number. It overcomes his missing number of 4, which reverse his destiny to build an international brand and retail fashion empire.
•  ”Ralph Lauren” has both a great vowel number (1) and a great consonant number (44)
•  The Current Destiny number of 9 meant his brand will carry a generalist fashion approach with both men’s and women’s lines of clothing. It was great decision to move out of his specialist line of neckties supplying to Neiman Marcus department stores.

Join us for a fascinating study and experience in Robert Chaen’s “Numbers & Names” PowerWorkshop on JUNE 28 in Kuala Lumpur. Read more and register:

Published: Saturday, 14 June 2014, 4:40pm


Published by

Robert Chaen

Global CEO-Founder of ChangeU and Movsha Movers & Shakers, Hero-CEO Whisperer, Writer, The #1 Alpha Change Expert, Father of Asian FireWalking Robert Chaen is an International Keynote Speaker, writer, researcher, and corp games designer. He is famously known to be the “Hero-CEO Whisperer”, 1-on1 coaching with many CEOs and Celebrities for corporate strategies, staff & office political issues, personal branding, and even public figure OSHA safety drilling called Drager Defense. He has transformed CEOs and managers in Coca-Cola China, TVB Hong Kong, Cathay Pacific, Hong Kong Airport Services, VADS, TM, Public Bank, Auditor General's Office Maldives, etc. He is the prolific creator and online Author of innovative management tools such as DragonCEO, Diamond Leader, Papillon Personal Effectiveness, OSHA Drager Defense, KPI Bank, etc. He is also the Founder of Movsha, an international networking with monthly mingles with MOVers & SHAkers, Angels, Entrepreneurs, CEOs, Celebrities, HR-PR-CSR, HODs, and the Most Influential IDEA people. ​Chaen is widely considered as one of the top International Platform Keynote Speakers for Resorts World Genting Senior Management Conference (Manila), 7-Eleven HK, Samsung, Coca-Cola China Mini-MBA @Tsing Hua University, Cathay Pacific, Hong Kong Jockey Club, The Story Conference where he interviewed Datuk Kamarudin (Chairman of AirAsia) and Siti Nurhaliza. He has been widely featured in TVB, AWSJ, CNBC, SCMP, The Star, and Sin Chew. As “The Father of Asian FireWalking”, he coached TVB celebrities (Ekin Cheng Yee-Kin) to walk on 650°C fire; and raised HK$68M in the world’s 1st and only live TV Charity FireWalk (TVB Tung Wah Charity Show), before Tony Robbins even came to Asia. If Robert can get you to walk on 650⁰C fire, he can inspire you to be THE BEST. He champions CN-HK-EU-US Tycoons to be philanthropic, and to be angel investors to support the next generation of Jack Mas, Steve Jobs, Richard Bransons, Steven Spielbergs, or Barrack Obamas. With some slick motivational speakers with fake doctorates out there, graduates often describe Robert to be "the most credible, empowering, truthful Coach" who believe in his graduates to believe in themselves. ​However, clients have described Robert as "The #1 Cool Badass Alpha Change Expert". He has the coolest first class stature, rapport and trust from clients. He will not hesitate to tell the badass truth ever so gently because clients are paying him big bucks to reveal the truth, find solutions, persuade the hostile HODs, and align cross-teams within the organization. Originally based in Hong Kong for 20+ years, he had worked with top Branding/Ad agencies at J Walter Thompson and Leo Burnett, and was a certified FranklinCovey (7 Habits) in USA, and NLP MasterCoach (USA). His warmth is known to soften the most hardened, resistant sceptics. He will inspire your team to Go for Top 1, or to be a Dragon CEO. With boundless energies, Robert owns 15+ successful business Joint-Ventures, and created unique products under his global VC network called Chaen's Angels VC. He is deeply passionate about ChangeUTH Youth CSR, Science-Based Medicine (vs. quackery), short films and Reality TV. Touched by a personal tragedy through the loss of his HK-born Portuguese wife, co-coach and business partner, Brenda José of 18 years, Robert explores the many ways in which the spirit world is communicating with the living with real scientific studies and evidence. He gives inspiring conferences on The Secret Afterlife.

2 thoughts on “Robert Chaen’s NUMBERS GUIDE to Character & Careers© – Part 2: NAME CHANGES & BRAND NAMES”

  1. Hi, I do think this is a great blog. I stumbledupon it 😉 I will return once again since I book marked it.

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